Day

May 1, 2017
Engaging audiences is a daily battle for all digital publishers and there are few more powerful tools than the humble headline. Those few, carefully chosen words can mean the difference between a reader visiting, reading, commenting, and returning — or ignoring you altogether.
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“You’re almost better off doing nothing than focusing on just one single metric because you’re just very prone to false conclusions.” – Buzzfeed, former director of data science, Ky Harlin Ky is telling us not to place all of our eggs into one basket when it comes to data metrics, but then what combination of...
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Last triennium, more than 11,000 RACGP-accredited education activities targeted GPs! Given the abundance of activities to choose from, strategies that help your educational activities stand out from the rest are essential. Australian Doctor Group (ADG) recently ran a seminar series called “The Breathless Patient – is it the heart, the lungs or both”, which received...
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Gone are the days of lavish pharmaceutical product launches in 5-star hotels, cash prizes for remembering key product features and, one of the most prolific pharma marketing tools, branded pens. Tried and tested, these were the go-to marketing strategies for the pharma industry. They worked. However, Medicines Australia (MA) put a stop to those tactics...
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