Day

August 23, 2017
In this case study, Deana Henn, editorial director of content marketing at Australian Doctor Group, takes us behind the scenes and explains the thinking behind this GSK campaign and why it worked.
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Reader comments posted online are fast becoming a valuable measure of engagement. Yet some publishers and marketers shut them down. Here are three reasons to embrace, not fear, comments from readers.
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Hear digital expert Colin Cardwell of 3rd Sense reveal a surprising statistic about people who play games and three reasons why pharma should consider this in their marketing tool kit.
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More than 1000 clinical articles written by doctors for doctors will feature as part of a new website, providing the pharmaceutical industry with new and innovative ways to reach Australian healthcare professionals online.
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