Day

May 30, 2018
Sponsored Content produced by Clinical Research Corporation (member of The IQ Group Global) in association with Australian Doctor Group Drug reimbursement in Australia has become particularly challenging in recent years as an increasing number of high-cost yet innovative drug therapies face both health technology assessment as well as PBS budget hurdles. Even when marketing approval...
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Australian Doctor landed on GPs’ desks this month with a sharp new look at a time when medical publishers are gearing up for the annual GP readership survey. In this Q&A, Australian Doctor Group editor-in-chief Jo Hartley shares some insights into the relaunch, and why print is bucking global media trends and remains relevant at...
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Q&A with Deana Henn, editorial content director of content marketing at ADG   Marketers routinely put brand front and centre in any campaign, but there is a growing argument to be more subtle with brand messages and instead, take a journalistic approach to create a conversation around your product category.   “Native advertising has taken...
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