Day

August 13, 2018
“Storytelling without data is fluff. Data without storytelling is forgettable. Data with storytelling is epic.” That digestible soundbite comes from Paul Petrone, Editor in Chief of the LinkedIn Learning blog. In an interview with LinkedIn content marketing writer Alexandra Rynne, he says marketers should strive to tell authentic real-life stories rather than merely using data to...
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Alex Walsh is in digital strategy heaven at Saatchi & Saatchi Wellness, where she uses a discovery process called Customer Insights Analysis to gain previously unimaginable access to data about healthcare audiences. She kindly took time away from her computer screen for this Q&A in which she shares some insights on how she uses online...
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