Day

October 8, 2018
GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs about...
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An authentic, trustworthy voice has never been more important than now, with audiences being bombarded with fake news and clickbait marketing messages. That’s the view of strategic marketer and communicator Briana Young. Clickbait has had its day, she says, and audiences are demanding content marketing with an authentic voice. “People are motivated by trust and...
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Welcome to the very first episode of Inside Healthcare podcast. In this series, ADG content marketer, Ross Murray chats to some of the most interesting and successful healthcare marketing experts in the country where they reveal their tricks of the trade. Episode one features Jono Peatfield, managing director of the mental health awareness group batyr,...
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Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been raised about its usefulness as a medical device. The innovative tech giant has announced that the US version of its Apple Watch Series 4 includes a built-in electrocardiogram (ECG) and heart rhythm monitor. While portable ECGs are nothing new, this...
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The number of Australian GPs who see pharmaceutical sales reps is falling fast and has hit a record low, according to the latest independent industry research. Four in every 10 GPs now say they don’t see reps, up from three in 10 just five years ago, according to an annual survey of GPs undertaken on...
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