By

ADG Staff
New Medical Observer Website Features
Medical Observer has been getting an update recently, with the introduction of blogs and the roll out of infinite scroll. Read on to learn more about why we chose these features, and how they’re performing so far.
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Kartik Natarajan, Managing Director, Healthcare Integrative medicine is one of those polarising topics – some GPs are advocates while others dismiss this type of medicine as wishy-wishy! In an attempt to see just how big this divide is, we launched a survey on integrative medicine across our GP sites. We had over 100 responses to a fairly...
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Brought to you by myDr.com.au According to mydr.com.au, a website used by more than a million consumers every month to search on healthcare topics, almost 70% of consumers that search for ailments on its site are female.
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We analysed the activity of Australian Doctor’s almost 7,000 fans to find out what stories got the most shares over the past four months. Our top story was a ‘dodgy doc’ one (yes, GPs are people too) and had a Facebook reach of almost 45,000!
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Each year the Silicon Valley venture capital firm Kleiner Perkins Caufield Byers creates the industry standard Internet Trends Report. It’s commonly known as the Meeker Report after the author, Mary Meeker. The full report is 213 slides of mind blowing stats and info (we’ve embedded it at the bottom). If you want a shortcut though,...
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Here are our top 5 slides from the three presentations at PRIME Academy in Sydney, June 2016. The goal of the event was to share excellence and innovation in Australian healthcare marketing. You can find more information about the PRIME Awards and Academy by clicking here.
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[vc_row][vc_column][vc_column_text]Last week’s PRIME Academy brought together healthcare marketing and publishing experts to discuss digital excellence, and share key insights about how healthcare professionals engage with digital content. There’s a gallery of photos from the day below, or view the album on Facebook to tag and share.
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Understanding the power of video and social media in healthcare, launching digital experiences fast, and recognising the muscle of storytelling, are the most powerful marketing tools in 2016 and beyond, according to industry experts speaking at the inaugural PRIME Academy’s Digital Excellence in Healthcare Sales and Marketing. Last week’s PRIME Academy, developed by Cirrus Media...
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[vc_row][vc_column][vc_column_text]Matt Rowley, Content Director[/vc_column_text][vc_column_text] Video is booming. Cheaper data twinned with better devices feeding a growing hunger for rich media means that we’re all consuming more video online than ever before. And it’s no different for HCPs. We’re only half way through 2016, but at Cirrus Healthcare Content Marketing, we have already surpassed the number of...
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Kartik Natarajan, Managing Director Check out this infographic exploring the therapy areas GPs spent the most time reading on Cirrus Healthcare mastheads during Q1 2016. Have a question about what GPs are reading? Email us to find out more.
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