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ADG Staff
Kartik Natarajan, Managing Director In our inaugural edition of Inside Healthcare, we featured the results of a poll that we had conducted in Medical Observer on what GPs really think about pharma reps. This piece received quite a bit of buzz among our readers, but that’s not all. Our GP readers in Medical Observer had...
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[vc_row][vc_column][vc_column_text]With our insights showing that HCPs have an insatiable desire for evergreen clinical content, at the start of the year Australian Doctor and Pharmacy News combined forces to release a new digital clinical resource, the Clinical HUB. By considering how our audiences search for content and navigate our sites, we focused on making a highly...
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[vc_row][vc_column][vc_column_text]Lauren Kress, Senior Content Manager and Jon Simmons, Creative Director [/vc_column_text][vc_column_text]How to generate additional customer engagement out of an event is a question that almost every brand or agency team will wrestle with each year. This was also Pharmacy News’ challenge when covering the 2016 Australian Pharmacy Professional conference run by the Pharmacy Guild of...
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[vc_row][vc_column][vc_column_text]Matt Rowley, Director – Content, Education and Events[/vc_column_text][vc_column_text]You must have been living under a rock if you hadn’t heard the Hepatitis C (HCV) hullabaloo this year. In a nutshell, breakthrough anti-viral therapies  have prompted the government into dedicating $1BN ‘up for grabs’ to treat this healthcare time bomb. The big shift in the landscape is...
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[vc_row][vc_column][vc_column_text]Clifford Fram, Editor-in-Chief[/vc_column_text][cq_vc_todolist header=”Top stories Q1 2016″ headercolor=”#000000″ headerbackground=”#ffffff” icon=”fa-hand-o-down,fa-bed,fa-sun-o,fa-heartbeat,fa-frown-o,” iconcolor=”#000000,#000000,#000000,#000000,#000000″ isclickable=”no”] 1. 8 things you should know about new PSA testing guidelines 2. GPs to offer free quadrivalent flu vaccine this year 3. Why I changed my mind about vitamin D 4. 5 most commonly missed dyslipidaemias 5. 5 ways GPs can reduce antidepressant...
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[vc_row][vc_column][vc_column_text]In gaining feedback on the PRIME Awards, we’ve heard many times over that there’s no easy way to engage in the story behind the winning entrants – the ‘why’ they won. The Awards night on it’s own is clearly not a solution – and that’s where PRIME Academy comes in.
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[vc_row][vc_column][vc_column_text] Kartik Natarajan, Managing Director, Cirrus Healthcare A few weeks ago, Medical Observer decided to tackle one of healthcare’s great unsolved mysteries – do GPs value pharma reps? We ran a quick two-question poll asking GPs how often they see reps (if at all) and what they think of them. We had an impressive 268...
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[vc_row][vc_column][vc_column_text]Matt Rowley, Director – Content, Education and Events[/vc_column_text][vc_column_text] With the pressure and gravity of their profession, it’s easy to assume that doctors don’t have the time or inclination to engage in social media. Recent data shows that’s just not true. In an online poll held across both Australian Doctor and Medical Observer late last year, we...
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[vc_row][vc_column][vc_column_text]Clifford Fram, Editor-in-Chief[/vc_column_text][cq_vc_todolist header=”Top 5 news stories from April” headercolor=”#000000″ headerbackground=”#ffffff” icon=”fa-university,fa-ban,fa-line-chart,fa-user-md,fa-usd,” iconcolor=”#000000,#000000,#000000,#000000,#000000″ isclickable=”no”] 1. MBS items likely to be ‘cashed out’ under govt reform 2. College urges GPs to stop referring to chiropractors 3. Why are GPs still bulk-billing at record levels? 4. Rural GP should not be blamed for woman’s death: coroner 5....
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[vc_row][vc_column][vc_custom_heading text=”Ad Targeting” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” link=”url:http%3A%2F%2Fhealthadcentre.cirrusmedia.com.au%2F||target:%20_blank”][vc_cta h2=”” h2_use_theme_fonts=”yes” txt_align=”center” shape=”square” color=”white” add_button=”bottom” btn_title=”Media Centre” btn_style=”flat” btn_shape=”square” btn_color=”inverse” btn_align=”center” btn_link=”url:http%3A%2F%2Fhealthadcentre.cirrusmedia.com.au%2F||target:%20_blank” use_custom_fonts_h2=”true” css=”.vc_custom_1462255380181{background-color: #ffffff !important;}”] Ad Targeting gives you the ability to target specific users based on criteria such as demographics or the content they have engaged with. For example you could run a campaign that serves...
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