By

Amanda Davey
As the lines between journalism and marketing continue to blur, it would be rare these days to find a content marketing agency without at least one journalist on the team. Journalists bring an editorial approach to building a brand. Here’s why that’s important: Journalists always put the audience first.They will find the hook or pain...
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New chair of judges reveals a fundamental shift in thinking Poised to take centre stage in September, the hotly contested 2019 PRIME Awards looks set to be the biggest event in its 15-year history. Amanda Davey speaks to PRIME’s new chair of judges David Cousins about its reason for being and why this year marks...
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The 2018 PRIME Awards once again showcased the very best in healthcare communications. As the red carpet was rolled out, more 300 industry leaders and award winners came together to celebrate and be celebrated. Congratulations to the finalists, winners, and all who made a difference to the health of Australians this year. You know who...
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GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs about...
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An authentic, trustworthy voice has never been more important than now, with audiences being bombarded with fake news and clickbait marketing messages. That’s the view of strategic marketer and communicator Briana Young. Clickbait has had its day, she says, and audiences are demanding content marketing with an authentic voice. “People are motivated by trust and...
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Welcome to the very first episode of Inside Healthcare podcast. In this series, ADG content marketer, Ross Murray chats to some of the most interesting and successful healthcare marketing experts in the country where they reveal their tricks of the trade. Episode one features Jono Peatfield, managing director of the mental health awareness group batyr,...
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“Storytelling without data is fluff. Data without storytelling is forgettable. Data with storytelling is epic.” That digestible soundbite comes from Paul Petrone, Editor in Chief of the LinkedIn Learning blog. In an interview with LinkedIn content marketing writer Alexandra Rynne, he says marketers should strive to tell authentic real-life stories rather than merely using data to...
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