By

Clifford Fram
Alex Walsh is in digital strategy heaven at Saatchi & Saatchi Wellness, where she uses a discovery process called Customer Insights Analysis to gain previously unimaginable access to data about healthcare audiences. She kindly took time away from her computer screen for this Q&A in which she shares some insights on how she uses online...
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Content marketing or native advertising is a medium that tears up the rulebook, seeks out disruption and challenges existing ways of doing business. It’s a bit like the digital industry as a whole, which is why it is the go-to advertising medium for digital, says Dale Lovell, the Chief Digital Officer at the UK agency...
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Every business can and should be a web publisher. Everyone knows that. But there’s a problem. Regardless of how much you spend on your content marketing prose, your UX, SEO or social, you won’t be achieving optimum engagement unless you have a sound email strategy or know how to tap into someone else’s. Publishers from...
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