By

Deana Henn
Opinion is divided about the extent to which pharma sales reps will be usurped by digital marketing. But one thing is certain – marketers targeting doctors need to sharpen their digital efforts to remain relevant, say industry leaders. “With increasingly digital-savvy doctors who are time-crunched and mobile, it’s high time for CMOs and brand marketers...
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The answer is, if the content is good quality content, doctors will always pay attention. It should always be developed with the reader (and not brand) in mind, educate or entertain, and should be valuable to the reader. We know this because the numbers don’t lie: content marketing published by Australian Doctor Group between January...
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Medical publishing in Australia continues to buck media trends with the latest industry research revealing continued high overall readership of medical titles and a surprisingly strong commitment by doctors to print as well as digital products. According to the Medical Publications Readership 2017 survey, print is read by 95% of GPs nationwide. Countering any argument...
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More than 1000 clinical articles written by doctors for doctors will feature as part of a new website, providing the pharmaceutical industry with new and innovative ways to reach Australian healthcare professionals online.
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Marketers that fail to recognise the power of digital games in their campaigns are missing out on a huge opportunity to educate customers and gain valuable data, Prime Academy delegates heard. Colin Cardwell, CEO and founder of 3rd Sense, a Sydney-based app and game developer, told the conference that healthcare professionals, like everyone, are more...
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Businesses are missing significant growth opportunities unless marketers discard their obsession with brand, and focus instead on the power of emotion to connect with customers to drive growth, a marketing expert told the latest Prime Academy in Sydney.
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