By

Content Marketing
In this case study, Deana Henn, editorial director of content marketing at Australian Doctor Group, takes us behind the scenes and explains the thinking behind this GSK campaign and why it worked.
Read More
Hear digital expert Colin Cardwell of 3rd Sense reveal a surprising statistic about people who play games and three reasons why pharma should consider this in their marketing tool kit.
Read More
Almost 70% of Australians are active on social media networks and one in 20 Google searches are for health-related questions, but pharmaceutical companies lag behind other industries and have yet to embrace social media to engage with healthcare professionals and patients. Marketing has become a two-way conversation and social media is key to online influence,...
Read More
We all know that APP is the biggest and most influential conference in pharmacy’s calendar year, but knowing how your brand can best leverage this is another story. It’s that time of year again: APP. Everybody is there. You‘ve pulled together the stand, your satchel insert is pretty effective and your barista makes a good...
Read More
Pharma’s Digital Future: Getting more from your multichannel marketing will be held November 24, 2016 in Sydney. Click here to book your tickets now. Prime Academy started in 2016, with an awareness that while healthcare and pharma face unique challenges and opportunities when it comes to marketing, there is no specific educational program/body that is exclusively focused in this area. In...
Read More
Social Media and Medical News Sometimes, it seems that ‘social’ is the marketing buzzword of 2016. Everywhere you look, you’re being told: YOU NEED TO BE ON SOCIAL. It’s easy to see why. Across our GP mastheads, traffic from Facebook has increased more than 155% compared to in 2015. These days, Facebook is the way a...
Read More
Bryn McGeever, Managing Director of Australian Doctor Group, discusses the changing media market and what that means for our healthcare publications. Print engagement holds whilst online engagement grows. This week sees the publication of the annual MPA readership survey – a survey designed to measure the readership of print publications within the Australian healthcare media...
Read More
Each year, Australian Doctor takes on a new editorial project, designed to explore stories that aren’t covered by the day to day reporting of GP news. Here, editor Jo Hartley explains the idea behind their latest project, Doctors of Australia.
Read More