By

Paddy Wood
Reader comments posted online are fast becoming a valuable measure of engagement. Yet some publishers and marketers shut them down. Here are three reasons to embrace, not fear, comments from readers.
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Engaging audiences is a daily battle for all digital publishers and there are few more powerful tools than the humble headline. Those few, carefully chosen words can mean the difference between a reader visiting, reading, commenting, and returning — or ignoring you altogether.
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