By

Ryan Willoughby
Q&A with Deana Henn, editorial content director of content marketing at ADG   Marketers routinely put brand front and centre in any campaign, but there is a growing argument to be more subtle with brand messages and instead, take a journalistic approach to create a conversation around your product category.   “Native advertising has taken...
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Coca Cola may not be an obvious choice for pharma marketers to turn to for inspiration, but there is much to learn from the brand powerhouse’s blue-sky strategies and approach to marketing spend, according to Ryan Willoughby, head of content and education at Australian Doctor Group (ADG).
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“You’re almost better off doing nothing than focusing on just one single metric because you’re just very prone to false conclusions.” – Buzzfeed, former director of data science, Ky Harlin Ky is telling us not to place all of our eggs into one basket when it comes to data metrics, but then what combination of...
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Gone are the days of lavish pharmaceutical product launches in 5-star hotels, cash prizes for remembering key product features and, one of the most prolific pharma marketing tools, branded pens. Tried and tested, these were the go-to marketing strategies for the pharma industry. They worked. However, Medicines Australia (MA) put a stop to those tactics...
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