By

Sarah Robinson
The number of Australian GPs who see pharmaceutical sales reps is falling fast and has hit a record low, according to the latest independent industry research. Four in every 10 GPs now say they don’t see reps, up from three in 10 just five years ago, according to an annual survey of GPs undertaken on...
Read More
Australian Doctor Group has been confirmed as the country’s number one means of accessing GPs, with the latest industry research showing unmatched reach and engagement — particularly among the highest prescribers. More than 85% of GPs engage with the network every month across print and digital, according to the Medical Publishers Association’s 2018 readership survey — a figure made...
Read More
Thanks to everyone who participated in our two-minute survey in the May. We had a phenomenal response. Here’s the top two things you told us you want to hear about: Practical advice about what we have seen works and what doesn’t Insights from real-world campaigns. But there is also significant interest in: Q&As with industry...
Read More
Australian Doctor landed on GPs’ desks this month with a sharp new look at a time when medical publishers are gearing up for the annual GP readership survey. In this Q&A, Australian Doctor Group editor-in-chief Jo Hartley shares some insights into the relaunch, and why print is bucking global media trends and remains relevant at...
Read More
Social media is not usually front and centre of a marketing campaign targeting health professionals, but it’s time for that to change, according to marketing trends and the way doctors are consuming content. Social media is the most effective form of content marketing in Australia, according to a new report which reveals 93% of content...
Read More