Sarah Robinson
Australian Doctor landed on GPs’ desks this month with a sharp new look at a time when medical publishers are gearing up for the annual GP readership survey. In this Q&A, Australian Doctor Group editor-in-chief Jo Hartley shares some insights into the relaunch, and why print is bucking global media trends and remains relevant at...
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Social media is not usually front and centre of a marketing campaign targeting health professionals, but it’s time for that to change, according to marketing trends and the way doctors are consuming content. Social media is the most effective form of content marketing in Australia, according to a new report which reveals 93% of content...
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