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Medical publishing in Australia continues to buck media trends with the latest industry research revealing continued high overall readership of medical titles and a surprisingly strong commitment by doctors to print as well as digital products. According to the Medical Publications Readership 2017 survey, print is read by 95% of GPs nationwide. Countering any argument...
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Businesses are missing significant growth opportunities unless marketers discard their obsession with brand, and focus instead on the power of emotion to connect with customers to drive growth, a marketing expert told the latest Prime Academy in Sydney.
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“You’re almost better off doing nothing than focusing on just one single metric because you’re just very prone to false conclusions.” – Buzzfeed, former director of data science, Ky Harlin Ky is telling us not to place all of our eggs into one basket when it comes to data metrics, but then what combination of...
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New Medical Observer Website Features
Medical Observer has been getting an update recently, with the introduction of blogs and the roll out of infinite scroll. Read on to learn more about why we chose these features, and how they’re performing so far.
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