Category

Content Marketing
“You’re almost better off doing nothing than focusing on just one single metric because you’re just very prone to false conclusions.” – Buzzfeed, former director of data science, Ky Harlin Ky is telling us not to place all of our eggs into one basket when it comes to data metrics, but then what combination of...
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Last triennium, more than 11,000 RACGP-accredited education activities targeted GPs! Given the abundance of activities to choose from, strategies that help your educational activities stand out from the rest are essential. Australian Doctor Group (ADG) recently ran a seminar series called “The Breathless Patient – is it the heart, the lungs or both”, which received...
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Gone are the days of lavish pharmaceutical product launches in 5-star hotels, cash prizes for remembering key product features and, one of the most prolific pharma marketing tools, branded pens. Tried and tested, these were the go-to marketing strategies for the pharma industry. They worked. However, Medicines Australia (MA) put a stop to those tactics...
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We all know that APP is the biggest and most influential conference in pharmacy’s calendar year, but knowing how your brand can best leverage this is another story. It’s that time of year again: APP. Everybody is there. You‘ve pulled together the stand, your satchel insert is pretty effective and your barista makes a good...
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Pharma’s Digital Future: Getting more from your multichannel marketing will be held November 24, 2016 in Sydney. Click here to book your tickets now. Prime Academy started in 2016, with an awareness that while healthcare and pharma face unique challenges and opportunities when it comes to marketing, there is no specific educational program/body that is exclusively focused in this area. In...
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Social Media and Medical News Sometimes, it seems that ‘social’ is the marketing buzzword of 2016. Everywhere you look, you’re being told: YOU NEED TO BE ON SOCIAL. It’s easy to see why. Across our GP mastheads, traffic from Facebook has increased more than 155% compared to in 2015. These days, Facebook is the way a...
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Kartik Natarajan, Managing Director, Healthcare Integrative medicine is one of those polarising topics – some GPs are advocates while others dismiss this type of medicine as wishy-wishy! In an attempt to see just how big this divide is, we launched a survey on integrative medicine across our GP sites. We had over 100 responses to a fairly...
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Brought to you by myDr.com.au According to mydr.com.au, a website used by more than a million consumers every month to search on healthcare topics, almost 70% of consumers that search for ailments on its site are female.
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We analysed the activity of Australian Doctor’s almost 7,000 fans to find out what stories got the most shares over the past four months. Our top story was a ‘dodgy doc’ one (yes, GPs are people too) and had a Facebook reach of almost 45,000!
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Each year the Silicon Valley venture capital firm Kleiner Perkins Caufield Byers creates the industry standard Internet Trends Report. It’s commonly known as the Meeker Report after the author, Mary Meeker. The full report is 213 slides of mind blowing stats and info (we’ve embedded it at the bottom). If you want a shortcut though,...
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