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Content Marketing
Each year the Silicon Valley venture capital firm Kleiner Perkins Caufield Byers creates the industry standard Internet Trends Report. It’s commonly known as the Meeker Report after the author, Mary Meeker. The full report is 213 slides of mind blowing stats and info (we’ve embedded it at the bottom). If you want a shortcut though,...
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Here are our top 5 slides from the three presentations at PRIME Academy in Sydney, June 2016. The goal of the event was to share excellence and innovation in Australian healthcare marketing. You can find more information about the PRIME Awards and Academy by clicking here.
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[vc_row][vc_column][vc_column_text]Last week’s PRIME Academy brought together healthcare marketing and publishing experts to discuss digital excellence, and share key insights about how healthcare professionals engage with digital content. There’s a gallery of photos from the day below, or view the album on Facebook to tag and share.
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Understanding the power of video and social media in healthcare, launching digital experiences fast, and recognising the muscle of storytelling, are the most powerful marketing tools in 2016 and beyond, according to industry experts speaking at the inaugural PRIME Academy’s Digital Excellence in Healthcare Sales and Marketing. Last week’s PRIME Academy, developed by Cirrus Media...
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[vc_row][vc_column][vc_column_text]Matt Rowley, Content Director[/vc_column_text][vc_column_text] Video is booming. Cheaper data twinned with better devices feeding a growing hunger for rich media means that we’re all consuming more video online than ever before. And it’s no different for HCPs. We’re only half way through 2016, but at Cirrus Healthcare Content Marketing, we have already surpassed the number of...
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Kartik Natarajan, Managing Director Check out this infographic exploring the therapy areas GPs spent the most time reading on Cirrus Healthcare mastheads during Q1 2016. Have a question about what GPs are reading? Email us to find out more.
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[vc_row][vc_column][vc_column_text]With our insights showing that HCPs have an insatiable desire for evergreen clinical content, at the start of the year Australian Doctor and Pharmacy News combined forces to release a new digital clinical resource, the Clinical HUB. By considering how our audiences search for content and navigate our sites, we focused on making a highly...
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[vc_row][vc_column][vc_column_text]Lauren Kress, Senior Content Manager and Jon Simmons, Creative Director [/vc_column_text][vc_column_text]How to generate additional customer engagement out of an event is a question that almost every brand or agency team will wrestle with each year. This was also Pharmacy News’ challenge when covering the 2016 Australian Pharmacy Professional conference run by the Pharmacy Guild of...
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[vc_row][vc_column][vc_column_text]Matt Rowley, Director – Content, Education and Events[/vc_column_text][vc_column_text]You must have been living under a rock if you hadn’t heard the Hepatitis C (HCV) hullabaloo this year. In a nutshell, breakthrough anti-viral therapies  have prompted the government into dedicating $1BN ‘up for grabs’ to treat this healthcare time bomb. The big shift in the landscape is...
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[vc_row][vc_column][vc_column_text]In gaining feedback on the PRIME Awards, we’ve heard many times over that there’s no easy way to engage in the story behind the winning entrants – the ‘why’ they won. The Awards night on it’s own is clearly not a solution – and that’s where PRIME Academy comes in.
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