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Content Marketing
[vc_row][vc_column][vc_column_text] Kartik Natarajan, Managing Director, Cirrus Healthcare A few weeks ago, Medical Observer decided to tackle one of healthcare’s great unsolved mysteries – do GPs value pharma reps? We ran a quick two-question poll asking GPs how often they see reps (if at all) and what they think of them. We had an impressive 268...
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[vc_row][vc_column][vc_column_text]Matt Rowley, Director – Content, Education and Events[/vc_column_text][vc_column_text] With the pressure and gravity of their profession, it’s easy to assume that doctors don’t have the time or inclination to engage in social media. Recent data shows that’s just not true. In an online poll held across both Australian Doctor and Medical Observer late last year, we...
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[vc_row][vc_column][vc_column_text]Clifford Fram, Editor-in-Chief[/vc_column_text][cq_vc_todolist header=”Top 5 news stories from April” headercolor=”#000000″ headerbackground=”#ffffff” icon=”fa-university,fa-ban,fa-line-chart,fa-user-md,fa-usd,” iconcolor=”#000000,#000000,#000000,#000000,#000000″ isclickable=”no”] 1. MBS items likely to be ‘cashed out’ under govt reform 2. College urges GPs to stop referring to chiropractors 3. Why are GPs still bulk-billing at record levels? 4. Rural GP should not be blamed for woman’s death: coroner 5....
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Unlike Fight Club, Content Marketing Club isn’t a secret. You’re also unlikely to get your nose broken. Yet very few people know its rules.
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Cirrus Media has been publishing content for Australian healthcare professionals for over 30 years and have learned how they engage with content.
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In this opinion piece, Matt Rowley argues publishers need to wrest control of content marketing from agencies and consultants.
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Read how our Development Manager came to understand the complex series of events that he has now come to know as "the franchise buyer journey".
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Content marketing is hard. It takes time and effort to develop a strategy that drives business outcomes. It can be tempting to put in the 'too hard' basket.
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