Category

Digital marketing
An authentic, trustworthy voice has never been more important than now, with audiences being bombarded with fake news and clickbait marketing messages. That’s the view of strategic marketer and communicator Briana Young. Clickbait has had its day, she says, and audiences are demanding content marketing with an authentic voice. “People are motivated by trust and...
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Every business can and should be a web publisher. Everyone knows that. But there’s a problem. Regardless of how much you spend on your content marketing prose, your UX, SEO or social, you won’t be achieving optimum engagement unless you have a sound email strategy or know how to tap into someone else’s. Publishers from...
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Opinion is divided about the extent to which pharma sales reps will be usurped by digital marketing. But one thing is certain – marketers targeting doctors need to sharpen their digital efforts to remain relevant, say industry leaders. “With increasingly digital-savvy doctors who are time-crunched and mobile, it’s high time for CMOs and brand marketers...
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Hear Natalie O’Dea, head of education and events at Australian Doctor Group share in less than 2 minutes how getting the content right and amplifying one event using digital strategies boosted GP engagement by 1000%.
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