Category

Events
Hear Natalie O’Dea, head of education and events at Australian Doctor Group share in less than 2 minutes how getting the content right and amplifying one event using digital strategies boosted GP engagement by 1000%.
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Last triennium, more than 11,000 RACGP-accredited education activities targeted GPs! Given the abundance of activities to choose from, strategies that help your educational activities stand out from the rest are essential. Australian Doctor Group (ADG) recently ran a seminar series called “The Breathless Patient – is it the heart, the lungs or both”, which received...
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We all know that APP is the biggest and most influential conference in pharmacy’s calendar year, but knowing how your brand can best leverage this is another story. It’s that time of year again: APP. Everybody is there. You‘ve pulled together the stand, your satchel insert is pretty effective and your barista makes a good...
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Pharma’s Digital Future: Getting more from your multichannel marketing will be held November 24, 2016 in Sydney. Click here to book your tickets now. Prime Academy started in 2016, with an awareness that while healthcare and pharma face unique challenges and opportunities when it comes to marketing, there is no specific educational program/body that is exclusively focused in this area. In...
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Here are our top 5 slides from the three presentations at PRIME Academy in Sydney, June 2016. The goal of the event was to share excellence and innovation in Australian healthcare marketing. You can find more information about the PRIME Awards and Academy by clicking here.
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[vc_row][vc_column][vc_column_text]Last week’s PRIME Academy brought together healthcare marketing and publishing experts to discuss digital excellence, and share key insights about how healthcare professionals engage with digital content. There’s a gallery of photos from the day below, or view the album on Facebook to tag and share.
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[vc_row][vc_column][vc_column_text]Lauren Kress, Senior Content Manager and Jon Simmons, Creative Director [/vc_column_text][vc_column_text]How to generate additional customer engagement out of an event is a question that almost every brand or agency team will wrestle with each year. This was also Pharmacy News’ challenge when covering the 2016 Australian Pharmacy Professional conference run by the Pharmacy Guild of...
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[vc_row][vc_column][vc_column_text]In gaining feedback on the PRIME Awards, we’ve heard many times over that there’s no easy way to engage in the story behind the winning entrants – the ‘why’ they won. The Awards night on it’s own is clearly not a solution – and that’s where PRIME Academy comes in.
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