Category

Healthcare
In a lean year where only 45 Global awards were handed out world-wide and no Australian agency converted their shortlisting into a shiny trophy, fifteen Finalist certificates were presented to six Australian agencies at last night’s annual Bravo! ceremony, held at the Crystal Bar in Sydney. Saatchi & Saatchi Wellness were the biggest winners for...
Read More
The 15th annual PRIME Awards saw some of the best and the brightest in the pharmaceutical and media industries come together to celebrate their achievements in healthcare communications. Hard work, creativity and innovation paid off for a record number of finalists who walked the red carpet on Thursday night at Sydney’s Four Season’s Hotel. But...
Read More
A healthy pipeline feeds a changing treatment landscape A record number of oncology drugs was launched in 2018 with a global report recording 15 new cancer drugs for 17 indications last year. In fact, over the past five years oncology treatments appear to have taken centre stage for the pharmaceutical industry. Some 57 oncology therapies...
Read More
New chair of judges reveals a fundamental shift in thinking Poised to take centre stage in September, the hotly contested 2019 PRIME Awards looks set to be the biggest event in its 15-year history. Amanda Davey speaks to PRIME’s new chair of judges David Cousins about its reason for being and why this year marks...
Read More
GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs about...
Read More
Welcome to the very first episode of Inside Healthcare podcast. In this series, ADG content marketer, Ross Murray chats to some of the most interesting and successful healthcare marketing experts in the country where they reveal their tricks of the trade. Episode one features Jono Peatfield, managing director of the mental health awareness group batyr,...
Read More
Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been raised about its usefulness as a medical device. The innovative tech giant has announced that the US version of its Apple Watch Series 4 includes a built-in electrocardiogram (ECG) and heart rhythm monitor. While portable ECGs are nothing new, this...
Read More
Sponsored Content produced by Clinical Research Corporation (member of The IQ Group Global) in association with Australian Doctor Group Drug reimbursement in Australia has become particularly challenging in recent years as an increasing number of high-cost yet innovative drug therapies face both health technology assessment as well as PBS budget hurdles. Even when marketing approval...
Read More
In this case study, Deana Henn, editorial director of content marketing at Australian Doctor Group, takes us behind the scenes and explains the thinking behind this GSK campaign and why it worked.
Read More
Reader comments posted online are fast becoming a valuable measure of engagement. Yet some publishers and marketers shut them down. Here are three reasons to embrace, not fear, comments from readers.
Read More
1 2 3 5