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Healthcare
GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs about...
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Welcome to the very first episode of Inside Healthcare podcast. In this series, ADG content marketer, Ross Murray chats to some of the most interesting and successful healthcare marketing experts in the country where they reveal their tricks of the trade. Episode one features Jono Peatfield, managing director of the mental health awareness group batyr,...
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Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been raised about its usefulness as a medical device. The innovative tech giant has announced that the US version of its Apple Watch Series 4 includes a built-in electrocardiogram (ECG) and heart rhythm monitor. While portable ECGs are nothing new, this...
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Sponsored Content produced by Clinical Research Corporation (member of The IQ Group Global) in association with Australian Doctor Group Drug reimbursement in Australia has become particularly challenging in recent years as an increasing number of high-cost yet innovative drug therapies face both health technology assessment as well as PBS budget hurdles. Even when marketing approval...
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In this case study, Deana Henn, editorial director of content marketing at Australian Doctor Group, takes us behind the scenes and explains the thinking behind this GSK campaign and why it worked.
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Reader comments posted online are fast becoming a valuable measure of engagement. Yet some publishers and marketers shut them down. Here are three reasons to embrace, not fear, comments from readers.
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Hear digital expert Colin Cardwell of 3rd Sense reveal a surprising statistic about people who play games and three reasons why pharma should consider this in their marketing tool kit.
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Marketers that fail to recognise the power of digital games in their campaigns are missing out on a huge opportunity to educate customers and gain valuable data, Prime Academy delegates heard. Colin Cardwell, CEO and founder of 3rd Sense, a Sydney-based app and game developer, told the conference that healthcare professionals, like everyone, are more...
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Engaging audiences is a daily battle for all digital publishers and there are few more powerful tools than the humble headline. Those few, carefully chosen words can mean the difference between a reader visiting, reading, commenting, and returning — or ignoring you altogether.
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“You’re almost better off doing nothing than focusing on just one single metric because you’re just very prone to false conclusions.” – Buzzfeed, former director of data science, Ky Harlin Ky is telling us not to place all of our eggs into one basket when it comes to data metrics, but then what combination of...
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