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Healthcare
Hear digital expert Colin Cardwell of 3rd Sense reveal a surprising statistic about people who play games and three reasons why pharma should consider this in their marketing tool kit.
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Marketers that fail to recognise the power of digital games in their campaigns are missing out on a huge opportunity to educate customers and gain valuable data, Prime Academy delegates heard. Colin Cardwell, CEO and founder of 3rd Sense, a Sydney-based app and game developer, told the conference that healthcare professionals, like everyone, are more...
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Engaging audiences is a daily battle for all digital publishers and there are few more powerful tools than the humble headline. Those few, carefully chosen words can mean the difference between a reader visiting, reading, commenting, and returning — or ignoring you altogether.
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“You’re almost better off doing nothing than focusing on just one single metric because you’re just very prone to false conclusions.” – Buzzfeed, former director of data science, Ky Harlin Ky is telling us not to place all of our eggs into one basket when it comes to data metrics, but then what combination of...
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Last triennium, more than 11,000 RACGP-accredited education activities targeted GPs! Given the abundance of activities to choose from, strategies that help your educational activities stand out from the rest are essential. Australian Doctor Group (ADG) recently ran a seminar series called “The Breathless Patient – is it the heart, the lungs or both”, which received...
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Gone are the days of lavish pharmaceutical product launches in 5-star hotels, cash prizes for remembering key product features and, one of the most prolific pharma marketing tools, branded pens. Tried and tested, these were the go-to marketing strategies for the pharma industry. They worked. However, Medicines Australia (MA) put a stop to those tactics...
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Almost 70% of Australians are active on social media networks and one in 20 Google searches are for health-related questions, but pharmaceutical companies lag behind other industries and have yet to embrace social media to engage with healthcare professionals and patients. Marketing has become a two-way conversation and social media is key to online influence,...
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We all know that APP is the biggest and most influential conference in pharmacy’s calendar year, but knowing how your brand can best leverage this is another story. It’s that time of year again: APP. Everybody is there. You‘ve pulled together the stand, your satchel insert is pretty effective and your barista makes a good...
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New Medical Observer Website Features
Medical Observer has been getting an update recently, with the introduction of blogs and the roll out of infinite scroll. Read on to learn more about why we chose these features, and how they’re performing so far.
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Pharma’s Digital Future: Getting more from your multichannel marketing will be held November 24, 2016 in Sydney. Click here to book your tickets now. Prime Academy started in 2016, with an awareness that while healthcare and pharma face unique challenges and opportunities when it comes to marketing, there is no specific educational program/body that is exclusively focused in this area. In...
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