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Healthcare
Last triennium, more than 11,000 RACGP-accredited education activities targeted GPs! Given the abundance of activities to choose from, strategies that help your educational activities stand out from the rest are essential. Australian Doctor Group (ADG) recently ran a seminar series called “The Breathless Patient – is it the heart, the lungs or both”, which received...
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Gone are the days of lavish pharmaceutical product launches in 5-star hotels, cash prizes for remembering key product features and, one of the most prolific pharma marketing tools, branded pens. Tried and tested, these were the go-to marketing strategies for the pharma industry. They worked. However, Medicines Australia (MA) put a stop to those tactics...
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Almost 70% of Australians are active on social media networks and one in 20 Google searches are for health-related questions, but pharmaceutical companies lag behind other industries and have yet to embrace social media to engage with healthcare professionals and patients. Marketing has become a two-way conversation and social media is key to online influence,...
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We all know that APP is the biggest and most influential conference in pharmacy’s calendar year, but knowing how your brand can best leverage this is another story. It’s that time of year again: APP. Everybody is there. You‘ve pulled together the stand, your satchel insert is pretty effective and your barista makes a good...
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New Medical Observer Website Features
Medical Observer has been getting an update recently, with the introduction of blogs and the roll out of infinite scroll. Read on to learn more about why we chose these features, and how they’re performing so far.
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Pharma’s Digital Future: Getting more from your multichannel marketing will be held November 24, 2016 in Sydney. Click here to book your tickets now. Prime Academy started in 2016, with an awareness that while healthcare and pharma face unique challenges and opportunities when it comes to marketing, there is no specific educational program/body that is exclusively focused in this area. In...
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Social Media and Medical News Sometimes, it seems that ‘social’ is the marketing buzzword of 2016. Everywhere you look, you’re being told: YOU NEED TO BE ON SOCIAL. It’s easy to see why. Across our GP mastheads, traffic from Facebook has increased more than 155% compared to in 2015. These days, Facebook is the way a...
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Bryn McGeever, Managing Director of Australian Doctor Group, discusses the changing media market and what that means for our healthcare publications. Print engagement holds whilst online engagement grows. This week sees the publication of the annual MPA readership survey – a survey designed to measure the readership of print publications within the Australian healthcare media...
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Kartik Natarajan, Managing Director, Healthcare Integrative medicine is one of those polarising topics – some GPs are advocates while others dismiss this type of medicine as wishy-wishy! In an attempt to see just how big this divide is, we launched a survey on integrative medicine across our GP sites. We had over 100 responses to a fairly...
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Brought to you by myDr.com.au According to mydr.com.au, a website used by more than a million consumers every month to search on healthcare topics, almost 70% of consumers that search for ailments on its site are female.
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