Category

Healthcare
Social Media and Medical News Sometimes, it seems that ‘social’ is the marketing buzzword of 2016. Everywhere you look, you’re being told: YOU NEED TO BE ON SOCIAL. It’s easy to see why. Across our GP mastheads, traffic from Facebook has increased more than 155% compared to in 2015. These days, Facebook is the way a...
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Bryn McGeever, Managing Director of Australian Doctor Group, discusses the changing media market and what that means for our healthcare publications. Print engagement holds whilst online engagement grows. This week sees the publication of the annual MPA readership survey – a survey designed to measure the readership of print publications within the Australian healthcare media...
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Kartik Natarajan, Managing Director, Healthcare Integrative medicine is one of those polarising topics – some GPs are advocates while others dismiss this type of medicine as wishy-wishy! In an attempt to see just how big this divide is, we launched a survey on integrative medicine across our GP sites. We had over 100 responses to a fairly...
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Brought to you by myDr.com.au According to mydr.com.au, a website used by more than a million consumers every month to search on healthcare topics, almost 70% of consumers that search for ailments on its site are female.
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We analysed the activity of Australian Doctor’s almost 7,000 fans to find out what stories got the most shares over the past four months. Our top story was a ‘dodgy doc’ one (yes, GPs are people too) and had a Facebook reach of almost 45,000!
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Each year the Silicon Valley venture capital firm Kleiner Perkins Caufield Byers creates the industry standard Internet Trends Report. It’s commonly known as the Meeker Report after the author, Mary Meeker. The full report is 213 slides of mind blowing stats and info (we’ve embedded it at the bottom). If you want a shortcut though,...
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Here are our top 5 slides from the three presentations at PRIME Academy in Sydney, June 2016. The goal of the event was to share excellence and innovation in Australian healthcare marketing. You can find more information about the PRIME Awards and Academy by clicking here.
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[vc_row][vc_column][vc_column_text]Last week’s PRIME Academy brought together healthcare marketing and publishing experts to discuss digital excellence, and share key insights about how healthcare professionals engage with digital content. There’s a gallery of photos from the day below, or view the album on Facebook to tag and share.
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Understanding the power of video and social media in healthcare, launching digital experiences fast, and recognising the muscle of storytelling, are the most powerful marketing tools in 2016 and beyond, according to industry experts speaking at the inaugural PRIME Academy’s Digital Excellence in Healthcare Sales and Marketing. Last week’s PRIME Academy, developed by Cirrus Media...
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[vc_row][vc_column][vc_column_text]Matt Rowley, Content Director[/vc_column_text][vc_column_text] Video is booming. Cheaper data twinned with better devices feeding a growing hunger for rich media means that we’re all consuming more video online than ever before. And it’s no different for HCPs. We’re only half way through 2016, but at Cirrus Healthcare Content Marketing, we have already surpassed the number of...
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