Category

Journalism
GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs about...
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Every business can and should be a web publisher. Everyone knows that. But there’s a problem. Regardless of how much you spend on your content marketing prose, your UX, SEO or social, you won’t be achieving optimum engagement unless you have a sound email strategy or know how to tap into someone else’s. Publishers from...
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Q&A with Deana Henn, editorial content director of content marketing at ADG   Marketers routinely put brand front and centre in any campaign, but there is a growing argument to be more subtle with brand messages and instead, take a journalistic approach to create a conversation around your product category.   “Native advertising has taken...
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Reader comments posted online are fast becoming a valuable measure of engagement. Yet some publishers and marketers shut them down. Here are three reasons to embrace, not fear, comments from readers.
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Engaging audiences is a daily battle for all digital publishers and there are few more powerful tools than the humble headline. Those few, carefully chosen words can mean the difference between a reader visiting, reading, commenting, and returning — or ignoring you altogether.
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Gone are the days of lavish pharmaceutical product launches in 5-star hotels, cash prizes for remembering key product features and, one of the most prolific pharma marketing tools, branded pens. Tried and tested, these were the go-to marketing strategies for the pharma industry. They worked. However, Medicines Australia (MA) put a stop to those tactics...
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Bryn McGeever, Managing Director of Australian Doctor Group, discusses the changing media market and what that means for our healthcare publications. Print engagement holds whilst online engagement grows. This week sees the publication of the annual MPA readership survey – a survey designed to measure the readership of print publications within the Australian healthcare media...
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[vc_row][vc_column][vc_column_text]Clifford Fram, Editor-in-Chief[/vc_column_text][cq_vc_todolist header=”Top stories Q1 2016″ headercolor=”#000000″ headerbackground=”#ffffff” icon=”fa-hand-o-down,fa-bed,fa-sun-o,fa-heartbeat,fa-frown-o,” iconcolor=”#000000,#000000,#000000,#000000,#000000″ isclickable=”no”] 1. 8 things you should know about new PSA testing guidelines 2. GPs to offer free quadrivalent flu vaccine this year 3. Why I changed my mind about vitamin D 4. 5 most commonly missed dyslipidaemias 5. 5 ways GPs can reduce antidepressant...
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[vc_row][vc_column][vc_column_text]Clifford Fram, Editor-in-Chief[/vc_column_text][cq_vc_todolist header=”Top 5 news stories from April” headercolor=”#000000″ headerbackground=”#ffffff” icon=”fa-university,fa-ban,fa-line-chart,fa-user-md,fa-usd,” iconcolor=”#000000,#000000,#000000,#000000,#000000″ isclickable=”no”] 1. MBS items likely to be ‘cashed out’ under govt reform 2. College urges GPs to stop referring to chiropractors 3. Why are GPs still bulk-billing at record levels? 4. Rural GP should not be blamed for woman’s death: coroner 5....
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