Category

News
New Medical Observer Website Features
Medical Observer has been getting an update recently, with the introduction of blogs and the roll out of infinite scroll. Read on to learn more about why we chose these features, and how they’re performing so far.
Read More
Bryn McGeever, Managing Director of Australian Doctor Group, discusses the changing media market and what that means for our healthcare publications. Print engagement holds whilst online engagement grows. This week sees the publication of the annual MPA readership survey – a survey designed to measure the readership of print publications within the Australian healthcare media...
Read More
Each year, Australian Doctor takes on a new editorial project, designed to explore stories that aren’t covered by the day to day reporting of GP news. Here, editor Jo Hartley explains the idea behind their latest project, Doctors of Australia.
Read More
[vc_row][vc_column][vc_column_text]Last week’s PRIME Academy brought together healthcare marketing and publishing experts to discuss digital excellence, and share key insights about how healthcare professionals engage with digital content. There’s a gallery of photos from the day below, or view the album on Facebook to tag and share.
Read More
Understanding the power of video and social media in healthcare, launching digital experiences fast, and recognising the muscle of storytelling, are the most powerful marketing tools in 2016 and beyond, according to industry experts speaking at the inaugural PRIME Academy’s Digital Excellence in Healthcare Sales and Marketing. Last week’s PRIME Academy, developed by Cirrus Media...
Read More
[vc_row][vc_column][vc_column_text]Matt Rowley, Content Director[/vc_column_text][vc_column_text] Video is booming. Cheaper data twinned with better devices feeding a growing hunger for rich media means that we’re all consuming more video online than ever before. And it’s no different for HCPs. We’re only half way through 2016, but at Cirrus Healthcare Content Marketing, we have already surpassed the number of...
Read More
Kartik Natarajan, Managing Director Check out this infographic exploring the therapy areas GPs spent the most time reading on Cirrus Healthcare mastheads during Q1 2016. Have a question about what GPs are reading? Email us to find out more.
Read More
Kartik Natarajan, Managing Director In our inaugural edition of Inside Healthcare, we featured the results of a poll that we had conducted in Medical Observer on what GPs really think about pharma reps. This piece received quite a bit of buzz among our readers, but that’s not all. Our GP readers in Medical Observer had...
Read More
[vc_row][vc_column][vc_column_text]With our insights showing that HCPs have an insatiable desire for evergreen clinical content, at the start of the year Australian Doctor and Pharmacy News combined forces to release a new digital clinical resource, the Clinical HUB. By considering how our audiences search for content and navigate our sites, we focused on making a highly...
Read More
[vc_row][vc_column][vc_column_text]Lauren Kress, Senior Content Manager and Jon Simmons, Creative Director [/vc_column_text][vc_column_text]How to generate additional customer engagement out of an event is a question that almost every brand or agency team will wrestle with each year. This was also Pharmacy News’ challenge when covering the 2016 Australian Pharmacy Professional conference run by the Pharmacy Guild of...
Read More
1 2 3