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Australian Doctor Group, the country’s number one healthcare media company, is moving its monthly masthead Medical Observer to digital-only next month to meet growing online demand. The important milestone comes after rapid growth in popularity of the masthead’s digital offering following the launch of ADG’s new supersite AusDoc.PLUS five months ago. Since April, the number...
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The 2018 PRIME Awards once again showcased the very best in healthcare communications. As the red carpet was rolled out, more 300 industry leaders and award winners came together to celebrate and be celebrated. Congratulations to the finalists, winners, and all who made a difference to the health of Australians this year. You know who...
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Q&A with Deana Henn, editorial content director of content marketing at ADG   Marketers routinely put brand front and centre in any campaign, but there is a growing argument to be more subtle with brand messages and instead, take a journalistic approach to create a conversation around your product category.   “Native advertising has taken...
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The answer is, if the content is good quality content, doctors will always pay attention. It should always be developed with the reader (and not brand) in mind, educate or entertain, and should be valuable to the reader. We know this because the numbers don’t lie: content marketing published by Australian Doctor Group between January...
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Social media is not usually front and centre of a marketing campaign targeting health professionals, but it’s time for that to change, according to marketing trends and the way doctors are consuming content. Social media is the most effective form of content marketing in Australia, according to a new report which reveals 93% of content...
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