How one healthcare not-for-profit made its mark

Welcome to the very first episode of Inside Healthcare podcast.

In this series, ADG content marketer, Ross Murray chats to some of the most interesting and successful healthcare marketing experts in the country where they reveal their tricks of the trade.

Episode one features Jono Peatfield, managing director of the mental health awareness group batyr, which was named one of Westpac’s Businesses of Tomorrow this year.

It’s a fascinating discussion which delves into the elaborate world of not-for-profit healthcare marketing including how partnerships are formed and how success is measured.

Listen below:

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