Inside Healthcare Blog

Inside Healthcare is our newsletter and blog, featuring thought-leading articles and news stories on the hottest topics within the healthcare marketing industry.

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17
Jul

Is cancer the future of pharma?

A healthy pipeline feeds a changing treatment landscape A record number of oncology drugs was launched in 2018 with a global report recording 15 new cancer drugs for 17 indications last year. In fact, over the past five years oncology treatments appear to have taken centre stage for the pharmaceutical industry. Some 57 oncology therapies...
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10
Jul

10 reasons your content marketing needs a journalist

As the lines between journalism and marketing continue to blur, it would be rare these days to find a content marketing agency without at least one journalist on the team. Journalists bring an editorial approach to building a brand. Here’s why that’s important: Journalists always put the audience first.They will find the hook or pain...
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14
May

What’s different about this year’s PRIME Awards

New chair of judges reveals a fundamental shift in thinking Poised to take centre stage in September, the hotly contested 2019 PRIME Awards looks set to be the biggest event in its 15-year history. Amanda Davey speaks to PRIME’s new chair of judges David Cousins about its reason for being and why this year marks...
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09
Oct

PRIME Awards 2018: See who won what

The 2018 PRIME Awards once again showcased the very best in healthcare communications. As the red carpet was rolled out, more 300 industry leaders and award winners came together to celebrate and be celebrated. Congratulations to the finalists, winners, and all who made a difference to the health of Australians this year. You know who...
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08
Oct

National survey reveals GPs’ reading habits

GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs about...
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08
Oct

Is authenticity a meaningless buzzword or an essential element of marketing?

An authentic, trustworthy voice has never been more important than now, with audiences being bombarded with fake news and clickbait marketing messages. That’s the view of strategic marketer and communicator Briana Young. Clickbait has had its day, she says, and audiences are demanding content marketing with an authentic voice. “People are motivated by trust and...
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08
Oct

How one healthcare not-for-profit made its mark

Welcome to the very first episode of Inside Healthcare podcast. In this series, ADG content marketer, Ross Murray chats to some of the most interesting and successful healthcare marketing experts in the country where they reveal their tricks of the trade. Episode one features Jono Peatfield, managing director of the mental health awareness group batyr,...
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08
Oct

Is Apple Watch’s new ECG feature a help or a hinderance?

Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been raised about its usefulness as a medical device. The innovative tech giant has announced that the US version of its Apple Watch Series 4 includes a built-in electrocardiogram (ECG) and heart rhythm monitor. While portable ECGs are nothing new, this...
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13
Aug

Why you should focus on your story, not your data

“Storytelling without data is fluff. Data without storytelling is forgettable. Data with storytelling is epic.” That digestible soundbite comes from Paul Petrone, Editor in Chief of the LinkedIn Learning blog. In an interview with LinkedIn content marketing writer Alexandra Rynne, he says marketers should strive to tell authentic real-life stories rather than merely using data to...
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