Inside Healthcare Blog

Inside Healthcare is our newsletter and blog, featuring thought-leading articles and news stories on the hottest topics within the healthcare marketing industry.

Make sure you are subscribed to the newsletter to never miss a story.

27
Sep

PRIME Awards 2019 winners: the complete list

The 15th annual PRIME Awards saw some of the best and the brightest in the pharmaceutical and media industries come together to celebrate their achievements in healthcare communications. Hard work, creativity and innovation paid off for a record number of finalists who walked the red carpet on Thursday night at Sydney’s Four Season’s Hotel. But...
Read More
17
Sep

Medical Observer moves to digital-only to meet rising demand

Australian Doctor Group, the country’s number one healthcare media company, is moving its monthly masthead Medical Observer to digital-only next month to meet growing online demand. The important milestone comes after rapid growth in popularity of the masthead’s digital offering following the launch of ADG’s new supersite AusDoc.PLUS five months ago. Since April, the number...
Read More
17
Jul

Is cancer the future of pharma?

A healthy pipeline feeds a changing treatment landscape A record number of oncology drugs was launched in 2018 with a global report recording 15 new cancer drugs for 17 indications last year. In fact, over the past five years oncology treatments appear to have taken centre stage for the pharmaceutical industry. Some 57 oncology therapies...
Read More
10
Jul

10 reasons your content marketing needs a journalist

As the lines between journalism and marketing continue to blur, it would be rare these days to find a content marketing agency without at least one journalist on the team. Journalists bring an editorial approach to building a brand. Here’s why that’s important: Journalists always put the audience first.They will find the hook or pain...
Read More
14
May

What’s different about this year’s PRIME Awards

New chair of judges reveals a fundamental shift in thinking Poised to take centre stage in September, the hotly contested 2019 PRIME Awards looks set to be the biggest event in its 15-year history. Amanda Davey speaks to PRIME’s new chair of judges David Cousins about its reason for being and why this year marks...
Read More
09
Oct

PRIME Awards 2018: See who won what

The 2018 PRIME Awards once again showcased the very best in healthcare communications. As the red carpet was rolled out, more 300 industry leaders and award winners came together to celebrate and be celebrated. Congratulations to the finalists, winners, and all who made a difference to the health of Australians this year. You know who...
Read More
08
Oct

National survey reveals GPs’ reading habits

GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs about...
Read More
08
Oct

Is authenticity a meaningless buzzword or an essential element of marketing?

An authentic, trustworthy voice has never been more important than now, with audiences being bombarded with fake news and clickbait marketing messages. That’s the view of strategic marketer and communicator Briana Young. Clickbait has had its day, she says, and audiences are demanding content marketing with an authentic voice. “People are motivated by trust and...
Read More
08
Oct

How one healthcare not-for-profit made its mark

Welcome to the very first episode of Inside Healthcare podcast. In this series, ADG content marketer, Ross Murray chats to some of the most interesting and successful healthcare marketing experts in the country where they reveal their tricks of the trade. Episode one features Jono Peatfield, managing director of the mental health awareness group batyr,...
Read More