Inside Healthcare Blog

Inside Healthcare is our newsletter and blog, featuring thought-leading articles and news stories on the hottest topics within the healthcare marketing industry.

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09
Oct

PRIME Awards 2018: See who won what

The 2018 PRIME Awards once again showcased the very best in healthcare communications. As the red carpet was rolled out, more 300 industry leaders and award winners came together to celebrate and be celebrated. Congratulations to the finalists, winners, and all who made a difference to the health of Australians this year. You know who...
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08
Oct

National survey reveals GPs’ reading habits

GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs about...
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08
Oct

Is authenticity a meaningless buzzword or an essential element of marketing?

An authentic, trustworthy voice has never been more important than now, with audiences being bombarded with fake news and clickbait marketing messages. That’s the view of strategic marketer and communicator Briana Young. Clickbait has had its day, she says, and audiences are demanding content marketing with an authentic voice. “People are motivated by trust and...
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08
Oct

How one healthcare not-for-profit made its mark

Welcome to the very first episode of Inside Healthcare podcast. In this series, ADG content marketer, Ross Murray chats to some of the most interesting and successful healthcare marketing experts in the country where they reveal their tricks of the trade. Episode one features Jono Peatfield, managing director of the mental health awareness group batyr,...
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08
Oct

Is Apple Watch’s new ECG feature a help or a hinderance?

Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been raised about its usefulness as a medical device. The innovative tech giant has announced that the US version of its Apple Watch Series 4 includes a built-in electrocardiogram (ECG) and heart rhythm monitor. While portable ECGs are nothing new, this...
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13
Aug

Why you should focus on your story, not your data

“Storytelling without data is fluff. Data without storytelling is forgettable. Data with storytelling is epic.” That digestible soundbite comes from Paul Petrone, Editor in Chief of the LinkedIn Learning blog. In an interview with LinkedIn content marketing writer Alexandra Rynne, he says marketers should strive to tell authentic real-life stories rather than merely using data to...
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13
Aug

Do you know how to get unimaginable audience insights?

Alex Walsh is in digital strategy heaven at Saatchi & Saatchi Wellness, where she uses a discovery process called Customer Insights Analysis to gain previously unimaginable access to data about healthcare audiences. She kindly took time away from her computer screen for this Q&A in which she shares some insights on how she uses online...
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04
Jul

Content marketing: A quick guide to the different categories

Content marketing or native advertising is a medium that tears up the rulebook, seeks out disruption and challenges existing ways of doing business. It’s a bit like the digital industry as a whole, which is why it is the go-to advertising medium for digital, says Dale Lovell, the Chief Digital Officer at the UK agency...
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04
Jul

Thanks for the feedback: This is what you told us

Thanks to everyone who participated in our two-minute survey in the May. We had a phenomenal response. Here’s the top two things you told us you want to hear about: Practical advice about what we have seen works and what doesn’t Insights from real-world campaigns. But there is also significant interest in: Q&As with industry...
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