Inside Healthcare Blog

Inside Healthcare is our monthly blog, featuring thought-leading articles and news stories on the hottest topics within the healthcare marketing industry.

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13
Dec

A journalist’s secrets: how to make content sing

The answer is, if the content is good quality content, doctors will always pay attention. It should always be developed with the reader (and not brand) in mind, educate or entertain, and should be valuable to the reader. We know this because the numbers don’t lie: content marketing published by Australian Doctor Group between January...
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13
Dec

Doctors are doing social so why aren’t you?

Social media is not usually front and centre of a marketing campaign targeting health professionals, but it’s time for that to change, according to marketing trends and the way doctors are consuming content. Social media is the most effective form of content marketing in Australia, according to a new report which reveals 93% of content...
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17
Oct

Medical publishing bucks media trends

Medical publishing in Australia continues to buck media trends with the latest industry research revealing continued high overall readership of medical titles and a surprisingly strong commitment by doctors to print as well as digital products. According to the Medical Publications Readership 2017 survey, print is read by 95% of GPs nationwide. Countering any argument...
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23
Aug

How GSK used content to reach 3541 GPs in under 8 weeks

In this case study, Deana Henn, editorial director of content marketing at Australian Doctor Group, takes us behind the scenes and explains the thinking behind this GSK campaign and why it worked.
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23
Aug

3 reasons to love, not fear, comments from readers

Reader comments posted online are fast becoming a valuable measure of engagement. Yet some publishers and marketers shut them down. Here are three reasons to embrace, not fear, comments from readers.
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23
Aug

Why this statistic about digital game playing will surprise you

Hear digital expert Colin Cardwell of 3rd Sense reveal a surprising statistic about people who play games and three reasons why pharma should consider this in their marketing tool kit.
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23
Aug

Look what’s going online this month

More than 1000 clinical articles written by doctors for doctors will feature as part of a new website, providing the pharmaceutical industry with new and innovative ways to reach Australian healthcare professionals online.
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09
Jun

5 surprises about digital games and how they can work for pharma

Marketers that fail to recognise the power of digital games in their campaigns are missing out on a huge opportunity to educate customers and gain valuable data, Prime Academy delegates heard. Colin Cardwell, CEO and founder of 3rd Sense, a Sydney-based app and game developer, told the conference that healthcare professionals, like everyone, are more...
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09
Jun

How one message from Coca Cola could change your ROI

Coca Cola may not be an obvious choice for pharma marketers to turn to for inspiration, but there is much to learn from the brand powerhouse’s blue-sky strategies and approach to marketing spend, according to Ryan Willoughby, head of content and education at Australian Doctor Group (ADG).
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