News

08
Oct

Independent research shows GPs are seeing fewer reps than ever before

The number of Australian GPs who see pharmaceutical sales reps is falling fast and has hit a record low, according to the latest independent industry research. Four in every 10 GPs now say they don’t see reps, up from three in 10 just five years ago, according to an annual survey of GPs undertaken on...
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03
Oct

ADG cements top spot in GP reach

Australian Doctor Group has been confirmed as the country’s number one means of accessing GPs, with the latest industry research showing unmatched reach and engagement — particularly among the highest prescribers. More than 85% of GPs engage with the network every month across print and digital, according to the Medical Publishers Association’s 2018 readership survey — a figure made...
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30
May

Look who has had a make over

Australian Doctor landed on GPs’ desks this month with a sharp new look at a time when medical publishers are gearing up for the annual GP readership survey. In this Q&A, Australian Doctor Group editor-in-chief Jo Hartley shares some insights into the relaunch, and why print is bucking global media trends and remains relevant at...
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17
Oct

Medical publishing bucks media trends

Medical publishing in Australia continues to buck media trends with the latest industry research revealing continued high overall readership of medical titles and a surprisingly strong commitment by doctors to print as well as digital products. According to the Medical Publications Readership 2017 survey, print is read by 95% of GPs nationwide. Countering any argument...
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23
Aug

How to Treat gets a new home

More than 1000 clinical articles written by doctors for doctors will feature as part of a new website, providing the pharmaceutical industry with new and innovative ways to reach Australian healthcare professionals online.
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New Medical Observer Website Features
27
Oct

New features for Medical Observer website

Medical Observer has been getting an update recently, with the introduction of blogs and the roll out of infinite scroll. Read on to learn more about why we chose these features, and how they’re performing so far.
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29
Sep

The changing media market

Bryn McGeever, Managing Director of Australian Doctor Group, discusses the changing media market and what that means for our healthcare publications. Print engagement holds whilst online engagement grows. This week sees the publication of the annual MPA readership survey – a survey designed to measure the readership of print publications within the Australian healthcare media...
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27
Sep

There’s no such thing as an average GP

Each year, Australian Doctor takes on a new editorial project, designed to explore stories that aren’t covered by the day to day reporting of GP news. Here, editor Jo Hartley explains the idea behind their latest project, Doctors of Australia.
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23
Jun

PRIME Academy | Photo gallery

[vc_row][vc_column][vc_column_text]Last week’s PRIME Academy brought together healthcare marketing and publishing experts to discuss digital excellence, and share key insights about how healthcare professionals engage with digital content. There’s a gallery of photos from the day below, or view the album on Facebook to tag and share.
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