New event for healthcare marketing industry

[vc_row][vc_column][vc_column_text]In gaining feedback on the PRIME Awards, we’ve heard many times over that there’s no easy way to engage in the story behind the winning entrants – the ‘why’ they won. The Awards night on it’s own is clearly not a solution – and that’s where PRIME Academy comes in.

The Academy will be an opportunity to offer more transparency on the excellent work behind the winning Awards entries. We’ve also revamped the PRIME website and social presence, so there will be more opportunity to share progress and information throughout the year.[/vc_column_text][vc_column_text]

Speakers and Topics – June 16

  • What digital excellence looks like
    • Brad Bennett – a PRIME Awards judge and Head of Technology at The Hallway – will take us through what made the PRIME marketing awards winners stand out.
  • Engaging HCPs
    • Matt Rowley – Director of Content at Cirrus Media – Presenting insights from Australia’s leading healthcare publications on what’s engaging HCPs – with methods and examples on how to seize these opportunities
  • Ward6 – Case study from a PRIME Award winner 
    • David Cousins – Founding Partner, Head of Planning at Ward6
  • Real life social in Healthcare
    • Integrating social channels into pharma marketing campaigns and ecosystems – learning from practical experience [speaker TBD]
  • Workshop – take homes for your 2017 marketing strategy
    • Two rapid fire (20 min) breakouts facilitated by experts exploring pre-chosen topics

[/vc_column_text][vc_column_text]It’s a daunting challenge keeping up with the pace of change in this digital age of marketing, especially in a restricted industry like healthcare. The PRIME Academy will be both a face to face and virtual forum for sharing excellence and innovation in marketing, and most importantly, applying it to the specific challenges and responsibilities in Australian healthcare. 

The first PRIME Academy event next month in Sydney will be a half day seminar and workshop perfect for marketers and agencies heading into brand planning. Delegates will take presentation input from industry experts (including PRIME winners and judges) and apply that to their marketing challenges and opportunities.[/vc_column_text][vc_cta h2=”We hope to see you there!” h2_use_theme_fonts=”yes” h4=”PRIME Academy seminar and workshop” h4_use_theme_fonts=”yes” txt_align=”center” shape=”square” style=”flat” add_button=”bottom” btn_title=”BOOK NOW” btn_style=”flat” btn_shape=”square” btn_color=”sky” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_link=”||target:%20_blank” btn_button_block=”true”]

LOCATION: The Establishment, Sydney

TIME: 12:30-4:30

DATE: June 16th, 2016

Group rates available – bring your team! Email us for more info.

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