In a lean year where only 45 Global awards were handed out world-wide and no Australian agency converted their shortlisting into a shiny trophy, fifteen Finalist certificates were presented to six Australian agencies at last night’s annual Bravo! ceremony, held at the Crystal Bar in Sydney.
Saatchi & Saatchi Wellness were the biggest winners for a third straight year, winning a total of six Finalist Certificates, two for Janssen Neuroscience ‘Voices of Relapse’, two for Heart Salt ‘Heart A-salt’, one for Contrave “Fat Tornado’ and another for Bayer ‘Pop the Pill’. Deloitte Digital also won four Finalist Certificates for Prince of Wales Hospital ‘Lucy’ while Ward 6 picked up two Finalist Certificates for Biktarvy ‘Why Compromise’. Winning one Finalist Certificate each were McCann Health for Metamucil ‘The Turd We Deserve, Orchard for IPN ‘Be Free to GP’ and Showpony advertising for reachforthefacts.com.au ‘reach for the Facts’.
Running parallel with the New York Festivals Global Awards ceremony in New York, Bravo! celebrates the world’s best healthcare and wellness advertising, recognising the outstanding talent and achievements from the Asia pacific region.
This year’s winners were selected by Global Awards Grand and Executive Juries comprised of International industry experts, representing the top creative minds in the field of healthcare advertising.
The “Grand Global Award” was presented to Marcel Paris for Carrefour “Black Supermarket”.
Agency of the Year was awarded to New York agency, Area 23 and Network of the Year went to FCB Health.
Bravo! is made possible with thanks to dedicated Bravo! Co-chairs, Craig Chester from Saatchi & Saatchi Wellness and Toby Pickford from Ogilvy Health and the Australian Doctor Group who sponsor the event.
Says Toby Pickford: “The Global Award winners are a great example of creativity’s coming of age within the healthcare industry. It’s a shame no Australian agency took home a Globe this year, but proves the bar is now set even higher, and all pharmaceutical organisations should take a close look at what these healthcare specific award shows are telling us – creativity, innovation and craft is king if you want your brand to stand out from the crowd.”
Says Craig Chester: “Bravo! is an extremely important event in ensuring quality healthcare advertising from our region continues to be recognised. With many of the Global Awards jury members also sitting on juries at other international award shows such as Lions Health I think the bar has been raised. While it was very disappointing no Aussie agency managed to win metal this year all agencies that received finalist certificates should stand proud, while aspiring to do even better next year.
The Global Awards receives entries from agencies that produce communications for medical, pharmaceutical and healthcare and wellness products and services.