With over 82% of GPs and 54k prescribers, AusDoc is the #1 community platform for the Australian Healthcare Industry
Our mission is to provide leading digital doctor engagement solutions for pharmaceutical companies that enable and empower all doctors to provide better informed and more effective healthcare solutions to help Australians live healthier, longer lives.
The largest addressable medical audience in Australia
Australian Doctor
Medical Observer
6minutes
How to Treat
Increase doctor engagement and generate leads for your reps
Nationwide Reach
Access.PLUS is Australia’s leading self-detailing platform with an AHPRA verified subscriber base of over 54,119 prescribers
Always-On 24/7
Available 24/7 – 365 for Doctors to access pharma information whenever and wherever best suits them.
Doctor Lead Generation
Generate doctor leads for your reps and increase call volumes.
Talk to us today!
We collaborate with brands and marketing teams to understand their objectives, building customised and relevant content that drives doctors engagement and targeted results.
Solutions
At ADG, we specialise in creating digital marketing solutions that engage Australian healthcare professionals, working in partnership with you to deliver the right message and channel strategy to reach and engage your target audience.
Whether you are looking for lead generation to support your face-to-face sales teams, brand awareness to support the launch of a new product, increase doctor engagement via 24/7 digital marketing campaigns that deliver national reach, or bespoke messaging via highly targeted campaigns, we can help.
Product Awareness & Reach
Establishing the required level of product awareness and reach is critical to the success of any new or existing product.
With 82% of Australian GPs, ADG offers the #1 reach of any independent medical publication, through AusDoc, the #1 communication platform for the Australian Healthcare Industry, in addition all AusDoc masthead newsletters including Australian Doctor, Medical Observer, 6minutes, Smart Practice and more.
Increase your brand awareness and reach
We offer a variety of advertising formats across our magazine, website and e-newsletters. Whether you’re looking for frequency of message or to make a splash with bespoke creative, we can help.
Integrated digital HCP self-detailing
Through Access.PLUS, ADG can provide targeted campaigns that enable you to provide the right information to the right doctor at the right time based on your specific objectives.
In addition to any face-to-face field activity, digital solutions play a critical role as they can deliver national reach and 24/7 access in a more cost-effective manner.
This is critical, as a recent ADG case study has shown that 62% of GP engagement with pharma content via Access.PLUS takes place outside of the traditional working day.
Self-Directed CPD Education
Self-Directed CPD modules are unbranded educational content based on your education objectives and ensure doctors are receiving education that is most relevant to their learning needs. Once a doctor has viewed all the content and completed the module, including any quiz, they are eligible to earn CPD points.
Self-Directed CPD is distributed across the AusDoc platform in addition all AusDoc masthead newsletters including Australian Doctor, Medical Observer and 6minutes.
Talk to us today
We work with brands to understand their objective and deliver bespoke engaging content which drives results.
Digital Display
Increase your brand awareness and reach with AusDoc, the most read independent medical website and E-newsletter with GPs.
Our digital network offers an integrated suite of digital advertising solutions, allowing you to reach more GPs and other medical specialists, more frequently, every day.
Get in touch with us
Do you have a question?
Want to find out more about the latest trends in digital marketing for pharma companies and how to drive meaningful HCP engagement?
Interested in booking a campaign with us?
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