Artificial Intelligence (AI) is increasingly being integrated into healthcare, promising to enhance efficiency, reduce administrative burdens, and improve patient outcomes. Yet why do so many doctors remain sceptical about its adoption.
Insights from GPs and Specialists on Improving Prescribing Practices – Download your free Infographic
Open-ended responses from a recent AusDoc survey provide valuable qualitative insights into how prescribing practices for GPs and specialists can be improved. These responses highlight key themes and practical recommendations for enhancing access to information and support for healthcare professionals.
What headlines make GPs stop and engage? — and how you can create them
What makes GPs stop and engage? Through reviewing a number of highly successful GP engagement campaigns across AusDoc for a broad range of therapy areas and drug types, several key insights can be extracted to enhance pharma and GP engagement
Bridging the Gap: Information Needs of GPs and Specialists in Prescribing New Treatments
Understanding the unique needs of GPs and specialists is pivotal for fostering better prescribing practices. By tailoring resources and engagement strategies, stakeholders can support informed decisions, ultimately improving patient care outcomes.
GPs call for diagnostic support and education for rare diseases
An AusDoc survey has highlighted an opportunity for the pharmaceutical industry to help speed up the pathway to diagnosis and treatment of patients with rare diseases.
Can pharmaceutical companies plug the gap in rare disease confidence?
While eight in every hundred Australians has a rare disease, GPs lack confidence in identifying these patients, which may delay diagnosis and treatment.
AusDoc solus eDM’s: What 1M engagements and 45,000 clicks tell us about satisfying doctor demand for information
With over 1-million doctor engagements and 45,000 clicks in the last 12 months, we deep dive into the data and identify common factors that contribute to these meaningful interactions, uncovering insights that can help optimise marketing strategies while also better meeting the needs of healthcare professionals.
How a solus eDM DELIVERED 18,813 GP engagements to encourage integrating HPV self-collection for cervical screening into their clinical practice
The challenge for ACPCC was to make more GPs aware of the self-screening option available to their patients and support them to integrate HPV self-collection for cervical screening into their clinical practice.
Older weight-loss brands still popular among prescribers
Most respondents to an AusDoc survey prescribe weight-loss medications at least once a month, with legacy products enjoying strong brand recall alongside the newer entrants to the market.
Australian doctors report a surge in patient questions about weight-loss meds, but survey finds a lack of confidence to answer
More than 85% of doctors report an increased number of patients asking about weight-loss medication over the past 12 months, but many lack confidence to discuss newer treatments, according to an exclusive AusDoc survey.
Greater than the sum of its parts – Omnichannel insights from two industry experts
Even though Pfizer’s customers prefer face-to-face, most of their engagement is digital, writes Clifford Fram, director of partnerships and innovation at adg. Claire Edgerton’s morning fix is to check the data. She likes to know what content and channels Pfizer’s customers are engaging with – what they’re reading, what they’re watching and what they’re searching
NEW Industry and Traffic Monthly Report – Powered by Similarweb data
AusDoc has the biggest amount of monthly visits among independent healthcare publications in Australia