Rsz Mc Article 2

How a lack of brand awareness is creating an opportunity for medicinal cannabis marketers

Exclusive AusDoc survey. What you will learn from reading this article: Doctors have little knowledge of medicinal cannabis brands, according to the results of an AusDoc survey involving more than 240 GPs and specialists across Australia. In a finding that leaves space wide open for marketers to build their brand equity, 77% of survey respondents

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Rsz Omnichannel Strategy

Is your Medical Affairs engagement strategy ready for an omnichannel future?

Medical Affairs professionals must demonstrate digital competency and mindset change to continue benefiting from the Covid-19 digital transformation, according to an opinion article by Daniel Furtner and colleagues. They write that engagement of the future will need to be high quality and tailored to individual doctors’ needs and preferences. And digital tools will replace many

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Rsz Print Qr Code

How print adverts can add smarts and oomph to your digital campaign 

The large canvas offered by print makes it the billboard of S4 marketing. And that billboard is becoming increasingly dynamic, thanks to the ubiquitous QR code. Print advertising has ridden the wave of digital disruption to remain an integral part of the pharmaceutical omnichannel marketing mix.  “Clever marketers are using print in a different way.

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Inside Healthcare April 2023 New Products

How do busy GPs want to find out about new medications?  

With the TGA registering an average of three new medicines a month and the PBS updating its schedule several times a year, we explored how GPs prefer to find out about new medicines.  According to one study, GPs are unlikely to spontaneously go looking for information about new medicines. Instead, they are described as reactive

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Rsz New Ausdoc Display Ad Image

3 AusDoc innovations to support your brands, reps and events to achieve maximum HCP engagement

Do you want to boost your lead generation and increase GP touchpoints 6-fold?  The new Access.PLUS Sample and Service requests package has already proved itself with 2,000+ doctor lead generations and 3,000+ sample requests for 10 pharma companies.  The package is designed to improve the efficiency of your field force by generating more touchpoints for

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Rsz Inside Healthcare Msls Feb 2023

Are MSLs the untapped opportunity for Pharma to better support GPs?

GPs have a low understanding of the difference between medical science liaisons (MSLs) and pharmaceutical sales reps, according to a recent survey conducted by AusDoc.1  The finding is unsurprising, given that MSLs generally focus on other specialists. But the increasing complexity of GP work means they will likely receive increasing MSL attention in the future. 

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Rsz Omnichannel Veeva Report

Putting an Aussie lens on Veeva’s global omnichannel report

The recent Veeva Pulse Field Trends Report 2Q22[i] provided valuable insight into when, where and how field teams and healthcare professionals interact with the pharmaceutical industry representatives. However, the global report didn’t’ offer any Australia-specific findings. To fill this gap, Inside Healthcare conducted a similar study among AusDoc’s extensive GP database to provide deeper insights

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Rsz New Ausdoc Display Ad Image

Discover better with the new AusDoc community platform

AusDoc has become a whole lot better.   We are evolving into a community platform, allowing doctors to connect with their colleagues across the medical profession as well as keeping them informed with the latest news, opinion, clinical updates and education.  Given the ever-growing complexity of medicine, a community where doctors can discuss and debate the

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