June 2024 Edition

Which independent healthcare publication really has the largest and most engaged audience in Australia?

Overall Traffic and Engagement – Australian independent healthcare publications

AusDoc has the biggest amount of monthly visits among independent healthcare publications in Australia, 158% larger than Medicine Today and 280% greater than The Medical Republic.

Driven by its comprehensive coverage of the Australian healthcare industry with up-to-date news, expert analysis, and diverse content, AusDoc caters to a wide audience of Australian doctors and other healthcare professionals, making it a daily go-to source for information.

Total website visits:

AusDoc maintains the largest amount of monthly visits, 158% larger than Medicine Today and 280% greater than the Medical Republic.

Medical Publishers Size

Total website engagement:

  • It’s a similar story for monthly website engagement, with AusDoc readers spending more time on site reading more pages of valued content versus the other publications.
  • AusDoc ‘visit duration’ is 208% larger than Medicine Today and 159% greater than the limbic.
  • AusDoc ‘pages per visit’ is 39% larger than Medicine Today and 31% greater than the Medical Republic.

Source & References:

This analysis is powered by Similarweb data.

Similarweb is a tool that estimates the total amount of traffic different websites get. Similarweb’s traffic estimations are the most accurate and closely aligned to users’ Google Analytics data.

Data is web only and excludes all eDM and Newsletter engagement.

Similarweb Data Methodology: https://support.similarweb.com/hc/en-us/articles/360001631538-Similarweb-Data-Methodology

Compare the results for yourself. Go to https://www.similarweb.com/