Australian Doctor has been shortlisted for one of the most prestigious accolades in the publishing industry — Publication of the Year — at the 2025 Mumbrella Publish Awards.

Australian Doctor has been shortlisted for one of the most prestigious accolades in the publishing industry — Publication of the Year — at the 2025 Mumbrella Publish Awards.
NEXT Pharma Summit Australia is coming to Sydney on October 22–23, 2025 Australia’s #1 platform for doctors, AusDoc brings the voice of the doctor into the conversation, shaping the future of pharma and healthcare in Australia. Use promo code 'ausdoc' for 10% earlybird discount.
While digital health solutions promise to revolutionise healthcare, not all doctors are convinced. An AusDoc study examining doctors’ views on technology adoption found that those with the most medical experience remain cautious, voicing concerns about security, accuracy, and over-reliance on technology.
As patient interest in wellness continues to rise, GPs are largely supportive of incorporating lifestyle-based interventions into primary care. However, only about one in three GPs (34%) say they feel fully confident discussing it with patients.
While AI has the potential to revolutionise healthcare, many doctors remain sceptical about its implementation. To foster greater AI adoption in healthcare, companies may benefit from prioritising the following 5 actions.
Engaging doctors effectively is one of the most challenging, yet crucial tasks. Drawing from AusDoc’s exclusive studies, including feedback from over 1,615 doctors, here are five evidence-backed strategies to engage doctors and cut through the digital noise.
Fertility has become a routine topic in general practice with 88% of GPs reporting discussing fertility-related issues with patients on a regular basis. But while the conversations are frequent, many clinicians report a lack of clarity when it comes to referral pathways, treatment options, and clinic relationships.
Learn how a virtual workshop became a powerful touchpoint to deepen engagement, drive learning, and reinforce prescribing confidence for a new drug
If you're a pharmaceutical company, marketer, agency, or healthcare brand, a key question to ask before any campaign is: “Is my audience AHPRA-verified?”
The adoption of digital health technologies is growing, but many doctors remain hesitant due to concerns about security, usability, and workflow disruption. To accelerate adoption, digital health tech companies must focus on practical solutions that address these challenges.
The digital transformation of healthcare is well underway, with doctors increasingly turning to technology to improve efficiency and patient care. However, while adoption is growing, familiarity and confidence in digital health solutions remain mixed, highlighting the need for better integration and support.
AusDoc eDM TOP TIPS for boosting email engagement. From crafting compelling subject lines and optimising send times to personalising content and enhancing call-to-actions (CTAs), these best practices ensure emails resonate with the audience and drive meaningful interactions.