Digital Display Advertising – What is it?

AusDoc Digital Display includes MREC (mid-page rectangle) and leaderboard placements across the AusDoc website, platform, and newsletter network.

Campaigns are delivered on a guaranteed impressions or guaranteed clicks basis, with flexible targeting by specialty, geography, and behavioural segment.

Display is the foundation of an always-on brand presence strategy — keeping your brand visible to doctors throughout their daily clinical reading, and supporting higher-impact activations like solus eDMs and promoted content. Rich media, animated, and static formats are supported.

Best for:

  • Always-on brand awareness and share of voice
  • Supporting product launch campaigns with sustained visibility
  • Retargeting doctors who have engaged with other AusDoc campaign activity
  • Cost-efficient reach complement to higher-impact formats
  • Campaigns with guaranteed delivery requirements (impressions or clicks)
  • CASE STUDY: How increasing message frequency led to a +14% growth in prescribing

Key AusDoc Audience Metrics & Product Specifications:

  • Audience: 62,000+ AHPRA-verified doctors, 82% of GPs
  • Formats: MREC, leaderboard — static, animated, rich media
  • Delivery: guaranteed impressions or clicks
  • Targeting: specialty, geography, behavioural segments
  • Lead time: 3–5 business days with supplied creative
  • Placement: AusDoc website, platform, and newsletter network

FAQ’s – Digital Display Advertising

Is display advertising delivered on a guaranteed basis?

  • Yes. AusDoc Digital Display campaigns are delivered on a guaranteed impressions or guaranteed clicks basis.
  • Your account manager will confirm the delivery model at booking.

What ad formats are supported?

  • MREC (mid-page rectangle) and leaderboard placements.
  • Static, animated, and rich media formats are supported.
  • Refer to adg.com.au/ad-specs for full technical specifications.

Can display be targeted to specific doctor segments?

  • Yes, by specialty (GPs, specialists, hospital doctors), geography (national, state, metro/regional), and behavioural signals (content engaged with on the platform).
  • Speak to your account manager about available targeting options for your campaign.

Increase your brand awareness and reach

Contact Us:

Looking to run a campaign and engage doctors with confidence? For further information, contact us to discuss how AusDoc can support you with the reassurance you need.

Talk to us about Digital Display Advertising