Product Awareness & Reach
Getting your product in front of the right doctors at the right frequency, in the right context is the foundation of any successful pharma campaign. AusDoc gives you guaranteed access to 62,000 AHPRA-verified Australian doctors, including 82% of GPs, through Australia’s most trusted independent medical community.
Whether you’re launching a new indication, defending market share, or maintaining presence between major activations, AusDoc delivers always-on reach at national scale — with the targeting precision to focus spend where it matters most.
The challenge
Pharma brand managers face a familiar tension: broad reach campaigns that sacrifice relevance, or precision targeting that sacrifices scale. AusDoc resolves both a single verified platform that delivers national reach across a professionally credentialled audience, with the flexibility to target by specialty, geography, therapeutic area, or behavioural signal.
Reaching doctors outside of rep-accessible hours is also a growing challenge. 62% of GP engagement with pharma content via AusDoc takes place outside traditional working hours, meaning your brand stays visible when face-to-face contact isn’t possible.
How AusDoc builds product awareness
AusDoc’s product awareness solutions work across three levels:
- Broad reach — get your brand in front of the full verified audience or a large targeted segment via Solus eDMs, eNewsletter advertorials, and digital display. Ideal for launches, new indication announcements, and always-on share of voice campaigns.
- Contextual presence — place your brand alongside independent clinical journalism through promoted content and eNewsletter advertorials. Doctors encounter your message in the same trusted editorial environment they rely on daily — credibility through context.
- Print reach extension — Australian Doctor magazine reaches 71% of GPs in any given month, including lighter digital users. Integrated print and digital campaigns consistently outperform digital-only activity for total reach and engagement depth.
Key AusDoc Audience Metrics & Reach
- 62,000+ AHPRA-verified doctors
- 82% of Australian GPs
- 1.8M+ monthly platform engagements
- Targeting by specialty, geography, behavioural signals, or custom prescriber list
- Guaranteed impressions or clicks on display campaigns
- ~42% average GP open rate on Solus eDMs, well above industry benchmarks
- 71% of GPs read Australian Doctor magazine in the past month
Recommended products for product awareness
| Product | Best For |
| Solus eDM | High-impact single sends — launches, indication updates, time-sensitive campaigns |
| eNewsletter Advertorials | Always-on presence alongside daily clinical news at scale |
| Digital Display Advertising | Sustained visibility and frequency across the AusDoc platform |
| Promoted Content | Brand positioning through editorial-format content in a trusted context |
| Print Media | Reach extension to GPs who are lighter digital users |
See it in action: Case Studies
How a Solus eDM delivered 18,813 GP engagements for cervical cancer screening
How increasing message frequency led to +14% growth in prescribing
What 1M engagements and 45,000 clicks tell us about doctor demand for information
FAQs: Product Awareness & Reach
How quickly can an AusDoc awareness campaign go live?
- Solus eDMs can go live in 5–7 business days with supplied creative.
- Display campaigns are live in 3–5 business days.
- eNewsletter advertorials and promoted content lead times vary depending on content production requirements — speak to your account manager early.
Can I target a specific specialty or prescriber segment for my awareness campaign?
- Yes. Campaigns can be targeted by specialty (GPs, specialists, hospital doctors), geography (national, state, metro/regional), behavioural signals, and custom prescriber list matching.
- Your account manager can provide audience reach estimates before you book.
What’s the difference between a Solus eDM and an eNewsletter advertorial for awareness campaigns?
- A Solus eDM is a standalone email your brand owns entirely, higher cost per contact, higher single-send impact.
- An eNewsletter advertorial places your content within AusDoc‘s daily or weekly newsletter alongside independent editorial, lower cost per contact, ideal for sustained frequency.
- Many awareness campaigns use both.
How do I measure awareness campaign performance?
- AusDoc reports on opens, clicks, impressions, and engagement rates as standard.
- For Solus eDMs you receive a full post-campaign report including open rate, click rate, and device breakdown. Display campaigns report on guaranteed impressions or clicks delivered.
- Ask your account manager about brand lift measurement options for larger campaigns.
Should I still include print advertising in a launch or awareness campaign?
- For most brands, yes, particularly for broad GP reach campaigns.
- Australian Doctor remains the #1 independent GP publication with 71% monthly readership. Integrated print and digital campaigns consistently deliver stronger total reach than digital-only activity.
- Ask about integrated campaign packages.
Tell us your objectives and target audience. We’ll recommend the right channel mix and give you audience reach estimates upfront.