Product Awareness & Reach
Getting your product in front of the right doctors — at the right frequency, in the right context — is the foundation of any successful pharma campaign. AusDoc gives you guaranteed access to 62,000 AHPRA-verified Australian doctors, including 82% of GPs, through Australia’s most trusted independent medical community.
Whether you’re launching a new indication, defending market share, or maintaining presence between major activations, AusDoc delivers always-on reach at national scale — with the targeting precision to focus spend where it matters most.
The challenge
Pharma brand managers face a familiar tension: broad reach campaigns that sacrifice relevance, or precision targeting that sacrifices scale. AusDoc resolves both — a single verified platform that delivers national reach across a professionally credentialled audience, with the flexibility to target by specialty, geography, therapeutic area, or behavioural signal.
Reaching doctors outside of rep-accessible hours is also a growing challenge. 62% of GP engagement with pharma content via AusDoc takes place outside traditional working hours — meaning your brand stays visible when face-to-face contact isn’t possible.
How AusDoc builds product awareness
AusDoc’s product awareness solutions work across three levels:
- Broad reach — get your brand in front of the full verified audience or a large targeted segment via solus eDMs, eNewsletter advertorials, and digital display. Ideal for launches, new indication announcements, and always-on share of voice campaigns.
- Contextual presence — place your brand alongside independent clinical journalism through promoted content and newsletter advertorials. Doctors encounter your message in the same trusted editorial environment they rely on daily — credibility through context.
- Print reach extension — Australian Doctor magazine reaches 71% of GPs in any given month, including lighter digital users. Integrated print and digital campaigns consistently outperform digital-only activity for total reach and engagement depth.
Key AusDoc Audience Metrics & Reach
- 62,000+ AHPRA-verified doctors
- 82% of Australian GPs
- 1.8M+ monthly platform engagements
- Targeting by specialty, geography, behavioural signals, or custom prescriber list
- Guaranteed impressions or clicks on display campaigns
- ~42% average GP open rate on solus eDMs — well above industry benchmarks
- 71% of GPs read Australian Doctor magazine in the past month
Recommended products for product awareness
| Product | Best For |
| Solus eDM | High-impact single sends — launches, indication updates, time-sensitive campaigns |
| eNewsletter Advertorials | Always-on presence alongside daily clinical news at scale |
| Digital Display Advertising | Sustained visibility and frequency across the AusDoc platform |
| Promoted Content | Brand positioning through editorial-format content in a trusted context |
| Print Media | Reach extension to GPs who are lighter digital users |
See it in action: Case Studies
How a solus eDM delivered 18,813 GP engagements for cervical cancer screening → Click Here
How increasing message frequency led to +14% growth in prescribing → Click Here
What 1M engagements and 45,000 clicks tell us about doctor demand for information → Click Here
FAQs: Product Awareness & Reach
How quickly can an AusDoc awareness campaign go live?
- Solus eDMs can go live in 5–7 business days with supplied creative.
- Display campaigns are live in 3–5 business days.
- eNewsletter advertorials and promoted content lead times vary depending on content production requirements — speak to your account manager early.
Can I target a specific specialty or prescriber segment for my awareness campaign?
- Yes. Campaigns can be targeted by specialty (GPs, specialists, hospital doctors), geography (national, state, metro/regional), behavioural signals, and custom prescriber list matching.
- Your account manager can provide audience reach estimates before you book.
What’s the difference between a solus eDM and an eNewsletter advertorial for awareness campaigns?
- A solus eDM is a standalone email your brand owns entirely — higher cost per contact, higher single-send impact.
- An eNewsletter advertorial places your content within AusDoc’s daily or weekly newsletter alongside independent editorial — lower cost per contact, ideal for sustained frequency.
- Many awareness campaigns use both.
How do I measure awareness campaign performance?
- AusDoc reports on opens, clicks, impressions, and engagement rates as standard.
- For solus eDMs you receive a full post-campaign report including open rate, click rate, and device breakdown. Display campaigns report on guaranteed impressions or clicks delivered.
- Ask your account manager about brand lift measurement options for larger campaigns.
Should I still include print advertising in a launch or awareness campaign?
- For most brands, yes — particularly for broad GP reach campaigns.
- Australian Doctor remains the #1 independent GP publication with 71% monthly readership. Integrated print and digital campaigns consistently deliver stronger total reach than digital-only activity.
- Ask about integrated campaign packages.
Tell us your objectives and target audience. We’ll recommend the right channel mix and give you audience reach estimates upfront.