Doctor Lead Generation
The most valuable leads in pharma are doctor-initiated — a GP who requests a sample, downloads a clinical resource, or asks for a rep follow-up has self-qualified their interest. AusDoc generates these actions at scale, through a verified audience that trusts the platform they’re acting within.
Because AusDoc is where Australian doctors choose to spend their time, lead generation through the platform is compliant, contextually relevant, and meaningfully more effective than interruptive outbound tactics.
The challenge
Building a quality prescriber pipeline is harder than ever. Rep access is increasingly restricted, GP time is scarce, and cold outreach yields diminishing returns. Brands need a channel that generates genuine doctor-initiated interest — not just impressions or clicks.
The difference between a lead and a conversion often comes down to context. A doctor who requests information through a platform they trust, at a time that suits them, is fundamentally different from a doctor who responds to an unsolicited call. AusDoc delivers the former.
How AusDoc generates doctor leads
- Doctor-initiated sample and resource requests — through Doctor Samples & Resources, brands list product samples, clinical tools, patient aids, and rep contact prompts within the AusDoc platform.
- Doctors browse and request on their own terms. All requests are tracked and reported, and can be delivered directly to your sales team or CRM.
- eDM-driven lead generation — Solus eDMs are the highest-reach lead generation tool on the platform. A targeted send to GPs or specialists can drive sample requests, event registrations, rep follow-up requests, and microsite visits at scale. Average GP open rates of ~42% mean your call to action reaches a genuinely engaged audience.
- Post-CPD module actions — doctors who complete a CPD module are among the most engaged leads AusDoc can deliver. Post-module actions including rep follow-up requests, resource downloads, and opt-in registrations are captured and reported as standard.
- Event and webinar registrations — AusDoc can drive GP registrations for events, advisory boards, and educational webinars through targeted eDMs, newsletter inclusions, and platform listings.
Key AusDoc Audience Metrics & Reach
- 62,000+ AHPRA-verified doctors
- 82% of Australian GPs
- 1.8M+ monthly platform engagements
- Targeting by specialty, geography, behavioural signals, or custom prescriber list
- Guaranteed impressions or clicks on display campaigns
- ~42% average GP open rate on Solus eDMs — well above industry benchmarks
- 71% of GPs read Australian Doctor magazine in the past month
Recommended products for lead generation
| Product | Best For |
| Promoted Content | Content-driven lead capture from deeply engaged doctors |
| Solus eDM | High-reach lead generation campaigns — event sign-ups, sample requests, rep follow-up |
| Independent Medical Education & CPD | Post-module opt-ins, rep follow-up requests, resource downloads |
| Doctor Samples & Resources | Sample seeding, rep lead requests, clinical resource distribution |
See it in action: Case Studies
How AusDoc drove a 98% lift in first-choice GP referral rates → Click Here
How a Solus eDM helped a pharma brand quickly regain lost market share → Click Here
What 1M engagements and 45,000 clicks tell us about doctor demand for information → Click Here
FAQs: Doctor Lead Generation
What types of leads can AusDoc generate?
- Sample requests, rep follow-up requests, clinical resource downloads, event and webinar registrations, microsite visits, post-CPD opt-ins, and doctor database opt-ins.
- The lead type depends on your campaign objective and product setup — speak to your account manager about what’s available for your campaign.
How are leads delivered?
- Doctor-initiated actions are captured within the AusDoc platform and reported to the client.
- Depending on your setup, leads can be delivered directly to your sales team or integrated with your CRM. Your account manager will confirm the data delivery format during onboarding.
Are the doctor leads AHPRA-verified?
- Yes. Every doctor in the AusDoc database is AHPRA-verified.
- When a lead is generated, it comes from a credentialled Australian healthcare professional — not a self-reported registration.
Can I match generated leads against my existing target prescriber list?
- Yes. AusDoc can match your target HCP list against the verified database and confirm audience reach before you book.
- Speak to your account manager about prescriber list matching options.
Is lead generation through AusDoc Medicines Australia Code compliant?
- Yes. All lead generation campaigns on AusDoc are structured to comply with the Medicines Australia Code of Conduct.
- Your account manager will guide you through the compliance requirements for your specific campaign and therapeutic area.
Talk to us about generating doctor leads
Tell us your objectives and target audience. We’ll recommend the right channel mix and give you audience reach estimates upfront.