Print Media — What is it?

Australian Doctor magazine is AusDoc’s flagship print publication, delivered to GPs across Australia with a 40-year editorial heritage.

It is the most read independent medical magazine for GPs in Australia with 71% GP readership in the past month, compared with 37% for the next closest competitor.

Print advertising options include display ads, interstitial formats, inserts, and custom print content. Print works best as part of an integrated campaign strategy — complementing digital channels to increase total reach, deepen engagement, and access GPs who are harder to reach through digital alone. AusDoc can develop fully integrated print and digital packages structured around your campaign objectives.

GPs vote AusDoc #1 in Print, Online & Newsletters

Best for:

  • GPs who are lighter digital users and print extends total campaign reach
  • High-profile product launches requiring maximum coverage
  • Integrated campaigns combining print presence with digital activation
  • Therapeutic areas where print credibility matters to the audience
  • Brands seeking the prestige of the #1 GP print publication

Key AusDoc Audience Metrics & Product Specifications:

  • Publication: Australian Doctor magazine
  • Readership: 71%+ of GPs read in the past month (#1 independent GP publication)
  • Heritage: 40+ years of editorial credibility
  • Formats: display ads, inserts, custom print content
  • Best use: integrated with digital for maximum reach and engagement

FAQ’s – Print & Australian Doctor Magazine

Is print still a good channel reaching GPs?

  • Yes. Australian Doctor remains the most read independent medical magazine for GPs in Australia, with 71% GP readership in the past month.
  • Print and digital work best together: combined campaigns consistently extend total reach and deepen engagement compared to digital-only activity.

What print formats are available?

  • Display ads, interstitial placements, inserts, and custom print content including multi-page features.
  • Your account manager can advise on specifications and availability for your campaign dates.
  • Refer to: Australian Doctor Magazine PRINT SPECIFICATIONS

How does print fit into an integrated AusDoc campaign?

  • Print amplifies digital reach and adds credibility through a trusted, tangible format.
  • A common approach is to anchor a campaign with print for broad GP reach and prestige, then use digital (solus eDMs, display, promoted content) for targeted activation and lead generation.
  • Ask about integrated campaign packages.

Increase your brand awareness and reach

Contact Us:

Looking to run a campaign and engage doctors with confidence? For further information, contact us to discuss how AusDoc can support you with the reassurance you need.

Talk to us about Increasing Reach & Engagement with Print Advertising