Promoted Content

Promoted Content is sponsor-funded content produced by the brand in partnership with AusDoc. It sits within the AusDoc platform and newsletter feed alongside independent clinical journalism — in the same format doctors trust.

Content can take the form of sponsored clinical articles, news features, treatment spotlights, or brand-funded clinical commentary. Brands manage content production and compliance guidance; your medical affairs team reviews and approves before publication.

Best for:

  • Product awareness and education
  • Brand positioning around a clinical area
  • Launch support for new indications or treatment options
  • Sustaining share of voice between major campaign bursts
  • Reaching doctors in a contextually relevant editorial environment

Key AusDoc Audience Metrics & Product Specifications:

  • Audience: 62,000+ AHPRA-verified doctors, including 82% of GPs
  • Monthly engagements: 1.8M+ across platform, app, and newsletters
  • Content format: sponsored articles, clinical features, advertorials
  • Distribution: AusDoc platform + newsletter amplification
  • Compliance: produced in partnership with your medical affairs team

FAQ’s – Promoted Content

What’s the difference between Promoted Content and a solus eDM?

  • A solus eDM is a standalone email your brand owns entirely — high impact, direct inbox. Promoted Content is editorial-format content embedded inside the AusDoc platform and newsletters, sitting alongside independent clinical journalism.
  • Promoted Content builds credibility through context; solus eDMs drive direct response. Many campaigns use both.

Who produces the content?

  • AusDoc produces Promoted Content in partnership with your brand. Your medical affairs team reviews and approves all material before publication.
  • For client-supplied content, TGA and Medicines Australia Code compliance responsibility sits with the client.

Can Promoted Content be targeted to specific specialties or geographies?

  • Yes. Promoted Content can be distributed to targeted segments — by specialty, geography, or behavioural signals.
  • Speak to your account manager about available audience segments before booking.

Increase your brand awareness and reach

Contact Us:

Looking to run a campaign and engage doctors with confidence? For further information, contact us to discuss how AusDoc can support you with the reassurance you need.

Talk to us about Promoted Content