Solus eDM

A Solus eDM is a standalone branded email sent exclusively to a targeted segment of the AusDoc database. Your brand owns the full send — subject line, creative, and call to action.


There is no other content in the email. Solus eDMs are ideal for high-impact activation moments: product launches, new indication announcements, clinical resource distribution, event invitations, and time-sensitive campaigns.


Average open rates of ~42% for GPs and ~39% for specialists, both well above industry benchmarks. Targeting options include specialty, geography, behavioural signals, and custom prescriber list matching.

Best for:

  • Product and indication launches
  • Clinical resource or tool distribution (guidelines, dosing tables, treatment algorithms)
  • Lead generation — sample requests, event sign-ups, rep follow-up
  • Driving engagement with self-detailing or microsite content
  • Time-sensitive campaigns requiring direct, immediate reach

Key AusDoc Audience Metrics & Product Specifications:

  • Audience: 62,000+ AHPRA-verified doctors, 82% of GPs
  • Average GP open rate: ~42%
  • Average specialist open rate: ~39%
  • Practice Nurse, Practice Manager and Pharmacist audiences available
  • Targeting: specialty, geography, behaviour, custom HCP lists
  • Lead time: 5–7 business days with supplied creative
  • Specs: solus-ausdoc-edm-specifications

FAQ’s – Solus eDM

What’s the difference between Promoted Content and a solus eDM?

  • A solus eDM is a standalone email your brand owns entirely — high impact, direct inbox. Promoted Content is editorial-format content embedded inside the AusDoc platform and newsletters, sitting alongside independent clinical journalism.
  • Promoted Content builds credibility through context; solus eDMs drive direct response. Many campaigns use both.

What open rates can I expect from an AusDoc Solus eDM?

  • Average open rates are ~42% for GPs and ~39% for specialists — significantly above industry benchmarks for healthcare emails.
  • Engagement varies by subject line, content relevance, and audience segment.
  • Your account manager can provide benchmarks relevant to your therapeutic area.

Can I match my own target prescriber list against the AusDoc database?

  • Yes. AusDoc can match your target HCP list against the verified database and confirm audience reach before you book.
  • Speak to your account manager to get an audience-match estimate.

What’s the lead time to get a Solus eDM live?

  • 5–7 business days with client-supplied creative that meets AusDoc’s ad specifications.
  • If your creative needs to be produced, lead times will vary. Share your launch date upfront and your account manager will work to it.

Increase your brand awareness and reach

Contact Us:

Looking to run a campaign and engage doctors with confidence? For further information, contact us to discuss how AusDoc can support you with the reassurance you need.

Talk to us about Solus eDMs