8 Tips for Engaging Busy Doctors with your Digital Content

The digital revolution has had a significant positive impact on how doctors’ access pharmaceutical information, especially in the post-COVID-19 era. This has ultimately enhanced the quality use of medicines and patient care. More recently, with the ubiquitous use of the word ’omnichannel’, the short-term challenge for pharma is finding the right mix between traditional face-to-face

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AusDoc survey uncovers top 5 pathology-led GP education opportunities

A recent AusDoc survey of 418 GPs and GP registrars focusing on pathology tests has uncovered a raft of unmet needs for GP education, and opened up a range of opportunities for pathology organisations and pharma companies to offer meaningful med ed. Respondents were crying out for further education, with several key areas of particular

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AusDoc survey puts GPs’ pathology testing views under the microscope

Pathology testing and the interpretation of results are regular challenges for many GPs, and there are several key areas that are particularly problematic, an AusDoc survey of 418 GPs and GP registrars has revealed. 1. Ordering tests: vague symptoms pose problems When it comes to deciding which pathology tests to order, the clinical presentations that

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GPs vote AusDoc #1 in Print, Online & Newsletters

GP Readership Survey of Independent Australian Medical Publications (November 2023) A survey of more than 330 Australian GPs has once again confirmed the reach and influence of independent medical publications as being critically important for any organisation looking to communicate with doctors1.    The survey run by AusDoc was shared with 26,000 AHPRA verified GPs, with more

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5 ways to choose the right content type for your campaign

Have you ever wondered which type of content will work best for your campaign? If so, you’re not alone. It’s one of the most frequently asked questions AusDoc receives from marketers and agencies. The key to success is to think like a journalist, says Amanda Davey, AusDoc Commercial Content Editor and the former editor of

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Is your Medical Affairs engagement strategy ready for an omnichannel future?

Medical Affairs professionals must demonstrate digital competency and mindset change to continue benefiting from the Covid-19 digital transformation, according to an opinion article by Daniel Furtner and colleagues. They write that engagement of the future will need to be high quality and tailored to individual doctors’ needs and preferences. And digital tools will replace many

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How print adverts can add smarts and oomph to your digital campaign 

The large canvas offered by print makes it the billboard of S4 marketing. And that billboard is becoming increasingly dynamic, thanks to the ubiquitous QR code. Print advertising has ridden the wave of digital disruption to remain an integral part of the pharmaceutical omnichannel marketing mix.  “Clever marketers are using print in a different way.

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