AusDoc research reveals what Australian GPs actually want from pharma — 6 priority messages that cut through information overload and drive meaningful HCP engagement.

Survey uncovers what medical students need and how best to connect with them Helping medical students to succeed in their studies is a key factor in getting their attention, a recent ADG survey* has found.  The survey, conducted in February 2021, asked students in their final two years of study about the tensions they face and what they need

With the sudden and dramatic impact of COVID-19, a survey of GPs and their contact with pharmaceutical field staff during the pandemic reveals a massive drop in face-to-face engagement. The joint Australian Doctor Group and Medicines Australia poll was sent out in mid-May and attracted almost 400 responders. It shows prior to the pandemic half

As Australia enters a new phase of its COVID-19 journey, governments have an increasing opportunity to engage in a two-way conversation with GPs; not only about the virus itself but also about ensuring their patients don’t ignore their general health during the pandemic.  GPs are generally satisfied with the COVID-19 information they have received up to now, according to a survey of AusDoc.PLUS readers1. But a big gripe is that different information sources

To download a PDF version of this infographic, please click here.

During COVID-19, pharma’s role extended far beyond new treatments. How the industry’s broader support for Australian GPs reshaped trust and transformed HCP engagement models.

COVID-19 accelerated telehealth adoption across Australian general practice almost overnight. Explore what this shift means for pharma engagement and digital HCP marketing strategy.