The 15th PRIME Awards celebrated excellence in Australian healthcare communications. See the complete winners list from pharma, media and health agencies at Sydney’s Four Seasons Hotel.
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Medical Observer moves to digital-only to meet rising demand
Australian Doctor Group, the country’s number one healthcare media company, is moving its monthly masthead Medical Observer to digital-only next month to meet growing online demand. The important milestone comes after rapid growth in popularity of the masthead’s digital offering following the launch of ADG’s new supersite AusDoc.PLUS five months ago. Since April, the number of doctors
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10 reasons your content marketing needs a journalist
Great pharma content marketing starts with great journalism. 10 reasons why working with editorial professionals produces HCP content that builds trust and drives doctor engagement.
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Is cancer the future of pharma?
A healthy pipeline feeds a changing treatment landscape A record number of oncology drugs was launched in 2018 with a global report recording 15 new cancer drugs for 17 indications last year. In fact, over the past five years oncology treatments appear to have taken centre stage for the pharmaceutical industry. Some 57 oncology therapies for 89
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Pharma embraces new digital sales channel
Leading healthcare media company Australian Doctor Group (ADG) announced today that its new digital sales channel, AccessPlus has “exceeded expectations” with 12 brands signed-on to the platform across a range of therapeutic areas, including respiratory, diabetes, weight loss, dermatology, smoking cessation, female sexual health, mental health, and oncology. Launched late last year, AccessPlus is a
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ADG’s digital mastheads merge
The country’s number one healthcare media company, Australian Doctor Group, announced today the launch of AusDoc.PLUS, the largest and most comprehensive medical news and education website for doctors and healthcare professionals. Showcasing ADG’s award winning mastheads, AusDoc.PLUS is the new digital destination for Australian Doctor, Medical Observer, How to Treat, 6minutes, Specialist Updates and Pharmacy News. ADG’s 75,000-strong subscriber base of highly engaged
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ADG cements top spot in GP reach
85%+ of Australian GPs engage with ADG’s network every month — MPA 2018 data confirmed. The definitive proof point for pharma marketers planning HCP campaigns and media buys.
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Is authenticity a meaningless buzzword or an essential element of marketing?
Authenticity in marketing matters more than ever. Strategic marketer Briana Young explains why trust-driven content outperforms clickbait — and what this means for pharma campaigns.
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National survey reveals GPs’ reading habits
Nearly 1,000 Australian GPs reveal how they read medical news — and why print still matters alongside digital. Essential channel insight for pharma media planning and HCP engagement.
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ADG launches new digital sales channel
At last night’s prestigious PRIME Awards, leading healthcare media company, Australian Doctor Group, announced the launch of AccessPLUS, a bespoke digital sales channel for the pharmaceutical industry. AccessPLUS facilitates branded sales material to run across ADG's digital network including Australian Doctor, Medical Observer, How to Treat, 6minutes, Specialist Updates and Pharmacy News. The group now boasts a
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