Clinical Education & CPD
Clinical education campaigns consistently deliver the deepest engagement of any AusDoc product because doctors complete CPD for their own professional development, not because a brand asked them to. That distinction is what makes education-led pharma engagement so effective, and so compliant.
AusDoc co-develops accredited CPD courses, clinical quizzes, and self-directed learning modules with brands across pharma, life sciences, and medical devices. All content is built to meet genuine clinical learning needs and RACGP and ACRRM accreditation standards where applicable.
The challenge
Pharma brands investing in clinical education face two core tensions: content that is too promotional won’t be completed, and content that is too generic won’t advance your commercial objectives. The sweet spot is genuinely useful clinical content, associated with your brand through sponsorship — not embedded messaging.
This is precisely how AusDoc’s education products are structured. Brands are acknowledged as sponsors. The content earns completion on its own clinical merits. The engagement and post-module actions that follow are the commercial outcome.
AusDoc’s clinical education formats
- Accredited CPD courses — self-directed learning modules that meet RACGP and ACRRM CPD accreditation standards where applicable. Designed for time-poor GPs in a succinct, flexible format. Completion rates are strong because the content earns engagement on clinical merit.
- Clinical case-based quizzes — shorter, interactive formats that test clinical knowledge in a scenario-based structure. Highly engaging for GPs and specialists, and effective for therapeutic area education around complex or newly launched treatments.
- Sponsored content — editorial-format educational articles, treatment spotlights, and clinical commentaries distributed across the AusDoc platform and newsletter network. Non-promotional, evidence-based, produced in partnership with your brand and medical affairs team.
- Virtual education workshops — AusDoc can support the promotion and GP registration drive for virtual educational events, advisory boards, and satellite symposia through targeted eDMs, newsletter inclusions, and platform listings.
What makes AusDoc education different
- Editorially independent — content is unbranded and evidence-based; doctors engage with education, not promotion
- Co-developed with your brand — your medical affairs team reviews and approves all content before publication
- RACGP and ACRRM accredited where applicable — meets the formal CPD requirements Australian GPs need to fulfil
- Measurable post-module actions — rep follow-up requests, resource downloads, sample requests, and opt-ins captured as standard
- Distributed at scale — across the AusDoc platform, app, and newsletter network reaching 62,000 AHPRA-verified doctors
Key AusDoc Audience Metrics & Reach
- 62,000+ AHPRA-verified doctors
- 82% of Australian GPs
- 1.8M+ monthly platform engagements
- Targeting by specialty, geography, behavioural signals, or custom prescriber list
- Guaranteed impressions or clicks on display campaigns
- ~42% average GP open rate on Solus eDMs, well above industry benchmarks
- 71% of GPs read Australian Doctor magazine in the past month
Recommended products for clinical education
| Product | Best For |
| Promoted Content | Sponsored editorial-format articles and treatment spotlights |
| Solus eDM | Driving registrations and completions for education campaigns |
| Independent Medical Education & CPD | Accredited CPD courses, clinical quizzes, self-directed learning modules |
| eNewsletter Advertorials | Always-on educational presence alongside daily clinical news |
See it in action: Case Studies
Reaching the right prescribers — lessons from a CPD success story →
Virtual education workshop drives record GP registrations and engagement →
How a solus eDM delivered 18,813 GP engagements for cervical cancer screening →
FAQs: Clinical Education & CPD
Is CPD content branded or unbranded?
- All CPD and self-directed education content on AusDoc is editorially independent and unbranded. Brands are acknowledged as sponsors.
- This approach is what drives completion rates — doctors engage with genuine education, not promotional content.
How is clinical education content produced?
- CPD content is co-developed by AusDoc in partnership with your brand and medical affairs team.
- Your team reviews and approves all content before publication to ensure scientific accuracy and compliance with TGA and Medicines Australia Code requirements.
Is the content RACGP and ACRRM accredited?
- Where applicable, yes. AusDoc’s CPD and self-directed learning modules are developed to meet RACGP and ACRRM accreditation standards.
- Your account manager will confirm accreditation options for your specific content and therapeutic area.
What post-module actions can be captured?
- Standard post-module actions include rep follow-up requests, clinical resource downloads, sample requests, and opt-in registrations.
- These are reported as part of the post-campaign report and can be delivered to your sales team or CRM.
What’s the difference between sponsored content and a CPD module?
- A CPD module is a structured, self-directed learning activity that earns doctors formal accreditation points — higher engagement commitment, deeper clinical impact.
- Sponsored content is editorial-format educational material distributed through the AusDoc platform and newsletters — broader reach, lower barrier to engage. Many education campaigns use both in sequence.
Talk to us about your clinical education campaign
Share your therapeutic area and educational objectives. We’ll recommend the right format and confirm audience reach upfront.