Background & Problem to Solve
Jean Hailes for Women’s Health wanted to significantly raise GP awareness of its menopause management CPD modules and convert interest into high-quality leads through enrolments via their website.
Key Successes
- 44% CTR from hosted content to the Jean Hailes website (over 3x the site average)
- 115 qualified GP leads for menopause CPD module registration from the Samples & Services eDM
- 27% regional GP engagement, critically reaching healthcare providers outside major cities
Strategy:
AusDoc in partnership with Jean Hailes, deployed a multi-channel, data-driven approach to ensure maximum cut-through and engagement:
- Promoted content on AusDoc to drive credibility and trust
- High-impact display advertising to keep the topic front-of-mind
- Precision-targeted solus eDM to drive immediate action
- Amplified reach and frequency through AusDoc Samples & Serviced eDM
- Real-time performance monitoring to maximise top-performing content hooks
Campaign Objectives & KPIs:
- Increase GP awareness of Jean Hailes as a trusted CPD course provider
- Promote free menopause management CPD resources
- Drive traffic to the Jean Hailes website to access accredited modules, training and webinars
- Achieve strong CTR, reading time and eDM engagement rates
Results:
A top-performing campaign.
- 260K+ impressions
- 44% CTR from hosted content to the Jean Hailes website (over 3x the site average)
- 978 content views totalling 17.3 hours of GP reading time
- 115 qualified GP leads for menopause CPD module registration from the Samples & Services eDM
- 27% regional GP engagement, critically reaching healthcare providers outside major cities
- Solus eDM open rate of 48%, above AusDoc’s strong 43% open rate benchmark and a CTR of 14.5%
Why it Worked
- Topic Relevance: Addressing a practical, high-priority clinical need
- Precision Targeting: Leveraging AusDoc’s verified GP audience
- Right-Time Delivery: Capturing attention in post-clinic learning windows
- Multi-Channel Momentum: Reinforcing the message across the website, email, and ads
- Data-Driven Optimisation: Adjusting on the fly for maximum results
Why Partner with AusDoc
- Largest Verified GP Network in Australia with over 61,000 AHPRA verified doctors
- Proven Engagement at Scale with CTRs and open rates beyond industry benchmarks
- Reach into Regional & Remote Areas beyond the reach of reps
- Trusted Clinical Platform with independent, credible content
- Flexible Campaign Formats to suit content, awareness, and lead generation goals
Client Testimonial
“The AusDoc team were great to work with: they clearly know their audience and were collaborative and responsive. They worked with us to develop a multi-channel strategy that aligned our goals with the needs and interests of the GPs we aimed to reach. And the results speak for themselves.”
Michael from Jean Hailes for Women’s Health.
Conclusion
The Jean Hailes for Women’s Health campaign demonstrates how AusDoc can deliver exceptional GP engagement, qualified leads, and measurable outcomes for clients who want to be front-of-mind for HCPs; reaching the right prescribers, with the right message, at the right time.
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