eNewsletter Advertorials – What is it?
An eNewsletter Advertorial is a sponsored content placement within AusDoc’s regular doctor newsletters — including Australian Doctor or Australian Specialist. Your content appears in editorial format alongside independent clinical journalism, making it a natural part of the newsletter experience rather than a standalone interruption.
Advertorials are produced in AusDoc’s editorial style or supplied by the client (subject to editorial review). They are well-suited to always-on brand presence, product education, clinical updates, and share of voice campaigns where frequency and cost-efficiency matter more than a single high-impact send.
Best for:
- Always-on brand presence alongside daily clinical news
- Product awareness and education at scale
- Building share of voice across a therapeutic area
- Cost-efficient reach compared to solus eDM
- Campaigns requiring consistent frequency over time
Key AusDoc Audience Metrics & Product Specifications:
- Audience: 62,000+ AHPRA-verified doctors, 82% of GPs
- Newsletter titles: Australian Doctor, and Australian Specialist
- Engagement: 71%+ of GPs read AusDoc newsletters at least weekly; 44% read daily
- Format: editorial-style sponsored content within newsletter feed
- Targeting: specialty, geography, behavioural signals
FAQ’s – eNewsletter Advertorials
How is an eNewsletter Advertorial different from a Solus eDM?
- A Solus eDM is a standalone email your brand owns entirely — higher cost, higher single-send impact.
- An eNewsletter Advertorial is your content within the AusDoc newsletter alongside editorial, at lower cost-per-contact.
- Solus eDMs are best for launches and direct response; advertorials are best for sustained presence and frequency.
- Many campaigns use both.
Who produces the advertorial content?
- Content can be produced by AusDoc’s editorial team in partnership with your brand, or supplied by the client and reviewed by AusDoc’s team.
- For client-supplied content, TGA and Medicines Australia Code compliance is the client’s responsibility.
Which newsletters can my advertorial appear in?
- AusDoc’s newsletter network includes Australian Doctor, Australian Specialist.
- Your account manager can advise on which titles best match your target audience and campaign objectives.
Increase your brand awareness and reach
Contact Us:
Looking to run a campaign and engage doctors with confidence? For further information, contact us to discuss how AusDoc can support you with the reassurance you need.