Independent Medical Education & CPD – What is it?

AusDoc Education and CPD products include accredited CPD courses, clinical case-based quizzes, and self-directed education modules, co-developed by AusDoc in partnership with your brand. All content is editorially independent and evidence-based, meeting RACGP and ACRRM accreditation standards where applicable.

Content is unbranded — the reason doctors complete it. Brands are associated through sponsorship acknowledgement and co-production, rather than promotional messaging embedded in learning content.

This format consistently delivers the deepest engagement of any AusDoc product, with strong completion rates and measurable post-module actions (rep follow-up requests, resource downloads, opt-ins). Best suited to lifecycle education around complex or newly launched therapies, treatment guideline updates, and clinical area ownership.

Best for:

  • Lifecycle education for complex or newly launched therapies
  • Supporting guideline changes or new clinical evidence
  • Owning a clinical education space within a therapeutic area
  • Deepening engagement beyond awareness — doctors who complete CPD are more engaged with your brand
  • Demonstrating scientific leadership and clinical commitment
  • CASE STUDY: Reaching the Right Prescribers – Lessons from a CPD Success Story

Key AusDoc Audience Metrics & Product Specifications:

  • Audience: 62,000+ AHPRA-verified doctors, 82% of GPs
  • Accreditation: RACGP and ACRRM standards where applicable
  • Format: CPD courses, clinical quizzes, self-directed modules
  • Content: editorially independent, evidence-based, unbranded
  • Optimal length: 2–3 mins (education modules); 5–10 mins (in-depth CME)
  • Reporting: completion rates, post-module actions, opt-ins

FAQ’s – Medical Education & CPD

Is the CPD content branded or unbranded?

  • Content is editorially independent and unbranded — designed to meet clinical learning standards and genuinely serve doctor learning needs.
  • Brands are acknowledged as sponsors.
  • This approach is what drives completion rates; doctors engage with education, not promotion.

How is CPD content produced?

  • All sponsored educational content is produced by the client.

What post-module actions can be captured?

  • Post-module actions include rep follow-up requests, resource downloads, sample requests, and opt-in registrations.
  • These are reported as part of the standard post-campaign report.

Increase your brand awareness and reach

Contact Us:

Looking to run a campaign and engage doctors with confidence? For further information, contact us to discuss how AusDoc can support you with the reassurance you need.

Talk to us about Independent Medical Education & CPD